Examinando por Autor "Novillo Coronado, María José"
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- ÍtemAcceso Abierto“Manjar de leche calostro: una propuesta de emprendimiento”(Universidad Católica de Cuenca., 2022) Novillo Coronado, María José; Quevedo Barros, Manuel Rafael; 0302443890; ., .The milk jam, based on colostrum, is a delicious dessert from Latin American gastronomy, especially in countries like Argentina, Peru, Colombia, Brazil, Mexico, and Paraguay. In the case of Ecuador, it is more common in the inter-Andean region due to the supremacy of cattle ranches. The dairy cows’ first milking is unsuitable for sale, so it is used to prepare foodstuffs such as colostrum milk and colostrum milk jam. This tradition has been lost over time, and very few homes continue with this legacy, hence the idea that the youth and future generations know about these preparations. Therefore, this research aims to determine the possibility of implementing an enterprise regarding the production and commercialization of colostrum milk jam in Azogues city. In this way, to make known the nutritional properties of this tasty food that has been forgotten. The methodology used is non-experimental and qualitative, through a bibliographic review of scientific data sources, based on the inductive-deductive method. The investigation results reveal that it is an excellent business proposal for the city because it is feasible and promotes economic development through gastronomy.