Examinando por Autor "Merchán Benites, Pedro Rolando"
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- ÍtemAcceso AbiertoDiseño del plan de mejoras, servicio al cliente. Hostal Chicago ubicado en Azogues(Universidad Católica de Cuenca., 2018) Merchán Benites, Pedro Rolando; Quevedo Vázquez, Jorge Oswaldo; 0301606521; ., .The hostel "Chicago", works in the street November 3 and Av. 24 de Mayo in the city of Azogues, being a family business known in the area, since it provides services for more than two decades in the city. The present work has had as objective to determine the improvement of the business through different analyzes to the same, for it was determined the strengths and weaknesses, opportunities and threats that the hostel has "Chicago". Surveys were carried out to measure customer satisfaction, and a market study was determined with the direction of improving the service currently offered, in order to obtain higher income. At the same time, guidelines for the improvement of the company's advertising were generated, such as the registration of a corporate brand, the creation of a logo for a new sign and even the management of the slogan to be known and easily identified by its customers. Five chapters were established for the development of the research work, in the first the problem was determined, the objectives set and the methodologies to be used; in the second chapter the theoretical concepts of the investigation were addressed; continuing in the third chapter where the market study of the hostel "Chicago" was carried out, in chapter four the improvement plan proposed for the business was proceeded and finally it was concluded with chapter five where the conclusions found were determined within the investigation. Through the knowledge that has been imparted during the course of the race, the analysis was carried out and the aforementioned objectives were determined for the project carried out.