Examinando por Autor "Medina León, María Soledad"
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- ÍtemAcceso AbiertoPropuestas de estrategias de comunicación interna para la Universidad Católica de cuenca(Universidad Católica de Cuenca., 2019) Medina León, María Soledad; Soto Alemán, Hernán Leonel; 0301981403This project aims to strengthen the internal communication of the Catholic University of Cuenca, through new strategies that allow the flow of communication, both internally and externally. The problem of research lies in the need for this organization to have renewed communication resources that are appropriate to their institutional reality and in the contextual framework of these new times. The research uses qualitative methodology based on the techniques of observation and interviewing; It is carried out in the city of Cuenca in the period between April and November 2018. The participants in this research are the different internal audiences of the Catholic University of Cuenca, to evaluate the communication inside. The research concluded that it is urgent that the institution begins to plan communication, because it is a fundamental resource for its development.