Examinando por Autor "Lema Zamora, Kevin Sebastian"
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- ÍtemAcceso Abierto“Estrategias de innovación de producto, proceso y gestión en las MiPymes comerciales de Azogues - Ecuador”(Universidad Católica de Cuenca., 2023) Lema Zamora, Kevin Sebastian; Quevedo Vázquez, Jorge Oswaldo; 0302768080; ., .Innovation is crucial to improving the economy, society, and quality of life. It has an impact on the productivity and development of organizations and countries. It is considered strategic in generating value efficiently. This study aims to determine innovation strategies for product, process, and management in commercial MSMEs (Micro, Small, and Medium-sized Enterprises) in Azogues-Ecuador through applied research to generate areas of business opportunity. The methodology used was exploratory, quantitative, non-experimental, and cross-sectional, involving a field study. A 25-question Likert scale questionnaire was administered to 133 employees of MSMEs. The results showed that most entrepreneurs are older than 30, with incomes of less than $1000. A significant correlation exists among business entrepreneurship, competitive advantage, business management, and innovation in commercial MSMEs.