Examinando por Autor "Lema Lema, Hernan Ricardo"
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- ÍtemAcceso AbiertoFactores que limitan el crecimiento del e-comerce en las mypes del cantón Cañar.(Universidad Catolica de Cuenca extension Cañar, 2022-07-18) Lema Lema, Hernan Ricardo; Reyes Reinoso, Johanna Rosali; 030282081-6ABSTRACT We are living in a modern society where technology is part of the individual's daily life, its use has become essential in all areas; as a result of the quarantine ruled by the central government due to Covid-19, technological tools acquired more importance in our country as well as in other parts of the world. Education and commerce where the areas that suffered or faced such a radical change. This is how the e-commerce boom arose. For this reason, micro and small enterprises found the need to offer goods and services through the internet. Faced with this transition, micro-entrepreneurs got into the limitation of knowledge for both the management and use of it. This research aims to determine the factors that limit the growth of e-commerce in the Mypes (Micro and Small Businesses) of Canar canton, to do this, surveys were applied to 33 entrepreneurs which means the entire business population. First, information was searched in primary sources such as scientific journals, books and web page references for developing the theoretical framework. Then the instrument for the gathering of relevant information was produced and defined. Finally, the results were analyzed and some limiting factors were identified such as: lack of economic resources, lack of knowledge about e-commerce and the benefits that this tool offer, insecurity of electronic transactions, lack of higher education, etc. Keywords: e-commerce, mypes, Internet, electronic transactions.