Examinando por Autor "Jimenez Remache, Alex Fernando"
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- ÍtemAcceso Abierto“Análisis Financiero como herramienta para la toma de decisiones en el sector comercial”(Universidad Católica de Cuenca., 2022) Jimenez Remache, Alex Fernando; González Rodríguez, Ramiro Oswaldo; 0303106017; ., .Financial analysis is an essential tool to determine the economic and financial status and performance of an organization, because it will allow us to identify the problems that occur in an entity and implement corrective measures if necessary and therefore make the best decisions. The objective that has been raised in this study is to analyze the incidence of financial analysis in the decision-making of companies in the commercial sector in Ecuador, so a study is carried out with a methodological approach of a non-experimental qualitative nature and a synthetic analysis. , systematic and has been supported by the following methods: Research-Action, Descriptive, and Analytical-Synthetic bibliographical, it can be concluded by stating that financial analysis is a very important analytical and managerial instrument in the activities carried out by companies, because It allows visualizing the financial and administrative situation at a given moment, facilitating the actions to be considered in the short, medium and long term future