Examinando por Autor "Idrovo Jaya, Leonardo Jaime"
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- ÍtemAcceso AbiertoDiseño de un estudio de inversión y gerenciamineto de canales de comercialización de sombrrero de paja toquilla de la cooperativa de producción artesanal Puertas del Cielo(Universidad Católica de Cuenca., 2021) Idrovo Jaya, Leonardo Jaime; Reyes Cárdenas, Narcisa Azucena; 0302680491; ., .The present study consists of an analysis of the current situation of the Cooperative of Craft production "Puertas del Cielo", whose objective is to establish a model for the commercialization of toquilla straw hats, as well as strengthening the financing and operation of its marketing channels, solve its economic problems through the support of specific allies under established laws, reinvigorate the association in all its internal functions, look for a distribution center with the support of government entities in order to promote this heritage immaterial in several national and international markets, strengthen the price of the hat and generate work for the weavers of the city of Azogues and its parishes, generate a competitive advantage through tourism; as well as the use of the hat for the skin care. The proposal has been designed to establish which are the main methodological and applicative theoretical aspects of this work. Indeed, the theme of research, purchase of a business model, design of an investment project and management of marketing channels for toquilla straw hats and handicrafts of the Puertas del Cielo Craft Production Cooperative. It concludes by setting the guidelines and regulations necessary for effective operation.