Examinando por Autor "Gutama Palaguachi, Liliana Verónica"
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- ÍtemAcceso AbiertoFortalecimiento de los emprendimientos productivos de las parroquias rurales de cantón Cuenca caso parroquia Sayausí(Universidad Católica de Cuenca., 2021) Gutama Palaguachi, Liliana Verónica; Cordero Coellar, Edgar Vicente; 0106422355This research analyzes the strengthening of productive enterprises in rural parishes in the canton of Cuenca through a digital magazine. The technological evolution, and therefore the communicational transformation, allows various media, whose format is conventional, to adapt to the new digital spaces. Thus this research work formulates a proposal for a digital magazine that collects and disseminates the contents of the undertakings using the tools of emerging technology. On the other hand, in the last decades, entrepreneurship has been increasingly consolidated within the community, and with greater impact during the COVID 19 pandemic, this due to the growing need to innovatively develop new forms of social capital. In the era of digital convergence, it is essential to have a communication strategy that allows the project or enterprise to be seen by millions of users connected to the network. For this reason, it is vital to look for alternatives such as the creation of a digital magazine that contributes to the diffusion of these local businesses.