Examinando por Autor "González González, Paola Jessenia"
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- ÍtemAcceso AbiertoDiseño de proyecto de inversión y gerenciamiento de una tienda virtual de sombreros de paja toquilla(Universidad Católica de Cuenca., 2019) González González, Paola Jessenia; Solís Muñoz, Juan Bautista; 0302612882; ., .This degree work focuses on the design of the investment project and management of a virtual store of toquilla straw hats in the city of Azogues. The thesis consists of three chapters in which different topics to be studied are studied. In chapter one details the background of the toquilla straw hats executive summary research problem methodology to be used objectives and statistical cut. In chapter two details all the theoretical muscle and referential conceptual of the degree work. Chapter three describes the study of the market where the product will be defined, the demand and the supply that the virtual store will have we will also analyze the prices of the competition in order to give way to the marketing plan to be able to propose market introduction strategies. Finally, the financial economic analysis will be carried out with their respective flows to make the corresponding analysis of the financial evaluation.