Examinando por Autor "González Castro, Pablo Andrés"
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- ÍtemSolo MetadatosEmprendimientos de servicios funerarios. Aproximación bibliográfica(Universidad Católica de Cuenca., 2021) González Castro, Pablo Andrés; Mantilla Crespo, Xavier Augusto; 0302507942; ., .In this research, case studies and theoretical positions are specially addressed within the framework of the strategies for the implementation of funeral undertakings. The theoretical inquiry starts from the need for a theoretical foundation that supports the skills of funeral services micro - businesses, considering the strategies they use for optimal growth of the company. Within the approach to the theoretical position, review articles with empirical evidence have been analyzed, in order to find the theoretical pulse of the relationship with society. The main novelty is the lack of theory at the local level and in high-impact journals to support the theoretical proposal. It is concluded by identifying that evaluating consumer behavior between the company and direct competition is essential to improve the strengths and correct the weaknesses in the study. The design and implementation of computer modules will make it possible to enhance the impact of the company, grant the ability to organize information and give it a long-term meaning based on the use of it, the importance of being able to know the client in detail and everything that involves your business, defining the functional and non-functional requirements at the same time as the user, in order to deliver a quality product and in accordance with the customer's expectations and in a relevant time.