Examinando por Autor "Fajardo Campoverde, Henry Mauricio"
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- ÍtemAcceso AbiertoModelo de negocio para la creación de una Empresa de Servicios de Limpieza, Mudanza y Jardinería denominada Limuja Cia. Ltda. En la ciudad de Azogues período 2018-2019(Universidad Católica de Cuenca., 2019) Fajardo Campoverde, Henry Mauricio; Ramírez Valarezo, Carlos Fabián; 0302084181; ., .This investigation was carried out in order to know the feasibility of implementing a company that offers cleaning, moving and gardening services to the households and companies that live in the city of Azogues, province of Cañar. The name of the company is LIMUJA Cía. Ltda.; one of the main objectives is to lead the services market. For that reason, a situational analysis of the environment in which you wish to enter has been carried out. That is, in the first chapter. In order to identify the current supply and demand of services, a market study has been carried out; whose results have allowed to determine the strategies of introduction of the services and their respective publicity, advertising and merchandising; that is detailed in the second chapter. Subsequently, an analysis of the optimal location of the company has been carried out; as well as the necessary supplies and materials that are required to provide this type of services; which we can contemplate in the third chapter called technical study. Finally, in the fourth chapter, the financial economic study has been carried out, which allows to know the financing of the project, its profitability, the period of recovery of the investment among other key aspects that must be considered at the moment of entering into the implementation of a company.