Examinando por Autor "Cuji Vásquez, Franklin Patricio"
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- ÍtemAcceso AbiertoAnálisis de la producción de noticias de los medios de comunicación cuencanos en la red social Tik-tok(Universidad Católica de Cuenca., 2023) Cuji Vásquez, Franklin Patricio; Cordero Coellar, Edgar Vicente; 1753263993This is a qualitative, descriptive, and literature review research, which aims to contribute and propose information on the production of news of the media "El Mercurio," "La Voz Del Tomebamba," and "Unsión TV" within the social network TikTok in Cuenca through the collection of information using the observation method and semi-structured interviews with specialists in digital communication and social network areas. The social network TikTok is a recent platform in communication and journalism; these spaces are usually labeled only as entertainment and irrelevant content. However, the audience prefers spaces with which it identifies, so the media must produce news to reach that audience without losing journalistic and ethical qualities. For communication professionals, it is essential to analyze this type of content in the media in Cuenca to find out if it provides information and seeks specific adaptation for TikTok.