Examinando por Autor "Cuji Cuji, Christian David"
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Ítem Acceso Abierto “El comportamiento del consumidor post pandemia con relación a los muebles fabricados en melamina en los cantones de Azogues, Biblián y Cañar”(Universidad Católica de Cuenca., 2022) Cuji Cuji, Christian David; Quevedo Barros, Manuel Rafael; Christian David; ., .The use of melamine has had a great boom in the furniture industry, since it optimizes the industrial processes of the companies that are dedicated to said business. The purpose of this research is to analyze consumer behavior in relation to furniture made of post-pandemic melamine in the cantons of Biblián, Azogues and Cañar. The methodological aspect responds to an exploratory and descriptive research with a quantitative approach of a cross-cutting and non-experimental axis of a non-probabilistic type. For the collection of information, the survey was used as a technique and the questionnaire as an instrument, applied to 382 inhabitants of Biblián, Azogues and Cañar. Among the most relevant results, 60% have bought melamine furniture, of which 47% state that they do so because of the elegance that it denotes. 52% state that melamine furniture is better than traditional furniture. It is concluded that furniture made of melamine has a great acceptance in the market, due to its unique characteristics such as elegance, which reveals a great business opportunity in the present sector.
