Examinando por Autor "Casanova Malats, Nicolle Briggitte"
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Ítem Acceso Abierto Estrategias gerenciales de las MIPYMES orientadas al turismo sostenible en Azogues-Ecuador: un estudio descriptivo. Universidad Católica de Cuenca(Universidad Católica de Cuenca., 2024) Casanova Malats, Nicolle Briggitte; Solis Muñoz, Juan; 0929659787This work investigated the management strategies of Micro, Small, And Medium-Sized Enterprises (MSMEs) directed towards sustainable tourism in Azogues, Ecuador, addressing the scientific question of identifying variables that impact sustainable tourism. Methodologically, it focused on quantitative analysis within a positivist paradigm and had an explanatory scope. The Multiple Linear Regression Model was applied using the Ordinary Least Squares Method, which successfully explained the variance in the sustainable tourism variable in the following model: Sustainable tourism = 0.892 + 0.532Prom_SustainabilityPolicies + 0.246Prom_StaffTraining + €. The results confirmed that the research met its scientific goal and objective, providing straightforward answers to the posed question and fulfilling the aim. It offers a solid basis for informed decision-making by the authorities of Azogues, Ecuador, promoting sustainable tourism in the city based on the analyzed statistics. Keywords: tourism, training, resource management, innovation, manager
