Examinando por Autor "Caguana Ortega, Talita Gabriela"
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- ÍtemAcceso AbiertoModelo de negocios de inversión y gerenciamiento del sector turístico con enfoque religioso, caso: Virgen de la Nube en Azogues(Universidad Católica de Cuenca., 2018) Caguana Ortega, Talita Gabriela; García Álvarez, Florencio Iván; 0302395900; ., .The present work focuses on quantitative data with an exploratory and descriptive approach which helps resolve societies problematic situations. In the management of religious tourism, in the case of the Virgen de In Nube in Azogucs, it rises the question if it has deserved a business model that enhances its competitive advantages and guarantees profitability and growth of the tourism sector? It is the ideal result to the formative research of the career of Business Engineering, present in the scientific article "The impact of the religious tourism in Azogues city. Case: Virgen de la Nube. World Scientific Magazine on Research and Knowledge. Chapter I explores the theories that support the characteristics of the environment, the unit of analysis. In this section, you can find the following available theories of digital scientific bases such as redalyc, tylor, scopus, francis, etc.; theory of business models, theory of entrepreneurship, theory of popular and solidarity economy, religious tourism theory, market research theory, theory based on the organization and legal framework, theory of technical study, theory of economic and financial structure of investment projects, theory of evaluation of investment projects, theory of management. Chapter Il describes the methodological framework that responds to the scientific method. It goes from the general to the particular. That is to say, from the theoretical planes, the problem of the investigation, the normative protocols to the concrete reality. The findings are fed back and returned to the primary source, which is accumulated knowledge. The techniques and instruments that will allow obtaining the data from the field research, processing them and performing the inferential analysis also count. In chapter Ill the reader will find the proposal of the design of the business model and the strategic level management and as a result a VAN of $5,165,22 USD and a TIR of 25,860/0.