Examinando por Autor "Córdova López, Jorge Luis"
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- ÍtemSolo MetadatosSector alimenticio Restaurantero: comportamiento del consumidor Post-Pandemia en el Cantón La Troncal.(Universidad Católica de Cuenca., 2022) Córdova López, Jorge Luis; Boza Aguirre, Joffre Edgar; 0928796200This study aimed to analyze the post-pandemic effects on consumero behavior in the food sector and restaurants in La Troncal canton. To accomplish this objetiva, bit applies a methodology with a non-experimental design in a transversal manner, considering that the research has theoretical support, the type used for carriño it out was an exploratory-descriptive, To learn about the changes in consumer behavior affecting restaurant businesses during the Covid-19 crisis, we worked with a sample of 380 individuals. Besides, respondents voluntarily agreed through a link that directed them to a survey, where they accord with the safety and social distancing regulations and standards established by the pandemic. The form shared and disseminated by digital media like social networks such as Facebook, Instagram, and WhatsApp, having as conclusions that the food sector- restaurant of La Troncal canton, has great potential to have higher lleves of expansion within commercial markets and to highlight its participation in the restaurant chains.