Examinando por Autor "Buri Sicha, Rosi Alexandra"
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- ÍtemAcceso AbiertoPlan estratégico aplicado a los negocios populares de la ciudad de Cuenca(Universidad Católica de Cuenca., 2023) Buri Sicha, Rosi Alexandra; Mayancela Jimbo, Manuel Mesías; Jaramillo Calle, Carmen Yolanda; 0106416332; 0106828916Strategic planning presupposes that the organizations obtain an opportunity to present themselves with vanguard and innovation to the market. Therefore, this work aims to design a strategic plan for fast food businesses in Cuenca under “RIMPE Negocios populares” [Simplified Regime for Entrepreneurs and Popular Businesses]. A quantitative, descriptive-exploratory research approach was used to analyze the businesses and establish a strategic model these organizations can use; a probabilistic sample was applied, and 150 businesses were taken as a reference. In its execution, internal and external analysis tools —the EFE-IFE matrices— were used; a SWOT was developed, and the proposed plan was delimited. It is concluded that strategic planning allows the implementation of continuous improvements in processes and training plans that contribute to the maintenance of good relationships with customers through strategies defined according to the perspectives of the Balanced Scorecard; it is emphasized that these actions are an integral part of the entire strategic process and are essential for business success.