Examinando por Autor "Alvarez Gonzalez, Pamela Nicole"
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Ítem Acceso Abierto Factores que inciden para la sostenibilidad empresarial de las pymes del cantón Morona.(Universidad Católica de Cuenca., 2025) Alvarez Gonzalez, Pamela Nicole; Morquecho Saltos, Julio Cesar; 0350079711The sustainability of small and medium-sized enterprises (SMEs) is crucial for the economic development of any region. However, these businesses face various challenges that limit their growth and market longevity. The main objective of this study is to identify and analyze the factors affecting the sustainability of SMEs in the area. The purpose of this research is to examine the factors that influence the sustainability of small and mediumsized enterprises in the Morona canton. A qualitative approach was used, employing Likertscale surveys with 36 questions as data collection tools, applied to a sample of 50 representatives from SMEs in the canton. These businesses are the most well-known and frequently visited by the public. It is important to identify the factors that impact the sustainability of SMEs in Morona canton to propose strategies and policies that support their development and competitiveness. Additionally, document analysis and quantitative data from databases such as SUPERCIAS were utilized for data collection. The results revealed a variety of determinant factors affecting the sustainability of SMEs in Morona canton, including financial elements, profitability, the use of robust financing, innovation and technology, efficient resource management, and staff training. These factors are vital for the sustained growth and survival of SMEs.
