Sede Macas - Administración de Empresas

Examinar

Mostrando 1 - 1 de 1

Embargo
Evaluación de las habilidades emprendedoras y el crecimiento de las PYMES en el Cantón Morona.
(Universidad Católica de Cuenca., 2024) Jara Cardenas, Jhosselyn Paulina; Jaramillo Quezada, Jovina Alejandra; 1400857296
Currently, SMEs are considered the engine of a country's economy; they are capable of generating greater sources of stable and secure jobs for the population of the Morona canton. The main objective of the scientific article is to know the different entrepreneurial skills and how they influence the growth of SMEs in the canton. The methodology used was qualitative-quantitative with the documentary bibliographic method, based on secondary sources of information. A descriptive approach was also used, the SMEs, growth and main obstacles were analyzed and characterized, based on information obtained from surveys of a sample of 98 SMEs in the canton in person and virtually. According to the research carried out, it was determined that 36% of the SMEs in the canton do not carry out a market study or research; while 77% allude that their financing mainly comes from financial institutions. In relation to the obstacles that SMEs have presented, 80% allude to the high level of competition in their surroundings, since they use innovative strategies, provide a similar product or service at a lower cost. Which considerably influences the economic profits and stability of SMEs.