Sede Macas - Administración de Empresas

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Embargo
Análisis de estrategias financieras en las pymes del Cantón Morona.
(Universidad Católica de Cuenca., 2024) León Jaramillo , Kevin Sebastian; Pinzón Prado, Leidy Tatiana; 1401183775
The main problem addressed in this study is the lack of adequate financial strategies for SMEs in the Morona Canton. The main objective is to design a research approach that allows proposing financing strategies and their relevance to profitability in SMEs in the Morona Canton. It was carried out through a quantitative and qualitative approach and reliable sources of information such as government data and specialized literature on financial management of SMEs were used. An important result obtained is the placement of credits by banks, with Banco Pichincha being the one that contributes the most with credits to these companies. Likewise, another important result is the volume of microcredits placed by cooperatives, finding that CACPE Pastaza is the one that contributes the most with these financing services for SMEs. Both banks and cooperatives play a crucial role in supporting and financing SMEs. Through various financial products, these establishments provide credit and other financial services that help SMEs develop and expand their operations.