Ingeniería Comercial
URI permanente para esta comunidadhttps://dspace.ucacue.edu.ec/handle/ucacue/814
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Examinando Ingeniería Comercial por Autor "0106114259"
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Ítem Acceso Abierto La planificación estratégica como instrumento para la toma de decisiones en el modelo de negocios de la mueblería "El Tablón" en el cantón Paute Azuay.(Universidad Católica de Cuenca., 2019) Paida Miranda, Edgar Andrés; Calle Jaramillo, Carmen Yolanda; 0106114259The present work is about strategic planning as an instrument for making decisions in the business model, which are of great help for organizations that in one way or another is the strategic impulse that they manage to provide information periodically on the level of completion established labor Therefore, the organizations have to manifest their strategic planning that they must impart a control and an integral command jointly of the people that participate in the business process. In this way the present work reveals the improvement and progress that I mean the application of a strategic instrument within an SME of the wood industry "EL TABLON" dedicated to the production and commercialization of furniture for the honre retail of products for uses domestic as: doors, windows, chairs, cabinets and other furniture. "The TABLON" as an Ecuadorian microenterprise has shown numerous difficulties due to its growth to achieve a strategic position in the short term leaving in the oblivion different administrative responsibilities that directly affects the sustainability of the business, however and as a proposal for improvement the organization will raise axes and concepts from the balanced scorecard, seeking not only to meet objectives but to become a leading organization in the market adapted to the environment that surrounds it, which will transform and mobilize various variations of the environment resulting in: development, map strategy and achieve initiatives that will lead to successful implementation of the balanced scorecard.
