Ingeniería Comercial
URI permanente para esta comunidadhttps://dspace.ucacue.edu.ec/handle/ucacue/814
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Examinando Ingeniería Comercial por Autor "0105832950"
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Ítem Acceso Abierto Modelo de negocio para el mejoramiento de la producción y comercialización de JEANS VCD en la ciudad de Cuenca, provincia del Azuay(Universidad Católica de Cuenca., 2018) Ochoa Morales, Jhoanna Paola; Astudillo Arias, Pedro Yamil; 0105832950The present research work was developed with the purpose of applyíng an improvement plan for production and marketing of jeans in the city of Cuenca, province of Azuay. For that a qualitative and quantitative field research has been carried out through the application of surveys, where the likes and preferences of consumers were determined by purchasing the different designs of jeans with which the demand was subsequently established. To establish the unsatisfied demand, we proceeded to the study of National production of jeans and the import of foreign jeans with what we obtained the information for the work. Finally, the economic and financial analysis was carried out, as well as the evaluation of the business model through the calculation of financial indicators such as the IRR, NPV and the cost-benefit ratio where it was determined that the improvement of production is profitable for the business.