Ingeniería Comercial
URI permanente para esta comunidadhttps://dspace.ucacue.edu.ec/handle/ucacue/814
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Examinando Ingeniería Comercial por Autor "0105612402"
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Ítem Acceso Abierto Elaboración del modelo de negocio para la implementación de oficinas de la información turística Cojitambo, en la ciudad de Cuenca y en la parroquia de Cojitambo en el año 2017(Universidad Católica de Cuenca., 2018) Zhinin González, Norma Isabel; Gomezcoello Rodríguez, Jorge Jhovany; 0105612402This project aims to assess the feasibility, economic and financial assistance for the implementation of an office of tourist information, called "Cojitambo tourism and charm" in the city of Cuenca and in the parish of Cojitambo, for tourists who wish to experience experiential tourism, recreational, cultural and adrenaline, within the parish of Cojitambo belongs to the province of Cañar. The study was carried out by visits to the site, literature and documentary review, interviews with experts, which was developed in five phases In the first chapter are expressed the historical background of the canton Azogues, parish Cojitambo getting information on specific topics needed for the proposal and in this way develop the pertinent analysis of the tourist information offices. In the second chapter a market study was developed to know the unmet demand of the business model, as well as the tastes and preferences of both domestic and foreign tourists, through quantitative and qualitative methods of research, through these methods will be checked if "Cojitambo tourism and charm" was developed successfully. In the tbird chapter is generated an overall picture of the internal structure of the parish itself, from the history of its origins, as is made up till today, in addition to the different approaches that a tourist will find at the time of their trip as they are, the diversity of cultures, customs, laws, and of course the basic services that you can find such as health, safety and transportation. In the fourth chapter presents important issues for the operating activities with alI its stages in order to comply with effectiveness and efficiency of the processes, using the flow diagram, the internal distribution; legal aspects for the operation of the business; the organizational structure, employment policies, brand strategy, segment of the market, advertising and promotional plans. In the fifth chapter, the initial investment of the project, its financial statements, the cash flow and the analysis of the financial ratios, results obtained with the project are developed, to conclude whether the Business Model is viable or not.