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Modelos de Gestión para la Elaboración y Producción de Camisas Fernando Torres
(Universidad Católica de Cuenca., 2022) Torres Chapa, Carlos Fernando; Banegas Peña, Tito Max; 0105191365
The following research work aims to determine the market, technical study, and marketing plan to analyze of the company's profitability: Fernando Torres, which deals with the management model of production and development of formal, sportive, and casual shirts within the city of Cuenca. It is placed in the city's center, in a strategic location. According to the analysis, the business is profitable based on the demand that has these types of products in the citizenship, as people seek to dress elegantly, feel good or look good. This company seeks to position itself in the local, national, and international markets with its brand and impact the textile market. Its designs are at the height of global fashion, with the best national and imported fabrics. According to the analysis of the 100% male respondents, 44% of those surveyed have a fixed salary. Therefore, they are future customers because they like the original design that Fernando Torres offers. The production of shirts, in the company “Fernando Torres”, allows us to know in a closer way each of the processes for the manufacture of a man's shirt and, likewise, helps us to see the role of each of the people who are part of the company, from the administrative function to the operative position.