Ingeniería Comercial
URI permanente para esta comunidadhttps://dspace.ucacue.edu.ec/handle/ucacue/814
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Examinando Ingeniería Comercial por Autor "0104565163"
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Ítem Acceso Abierto Instrumentos de la Lógica Difusa para el estudio de la factibilidad en la creación de una Empresa.(Universidad Católica de Cuenca., 2016) Loor Morales, Andrés; Tinto Arandes, Jaime; 0104565163The purpose of this study is to introduce the theory of uncertainty in the field of business management as a fundamental element for decision making on the study of a feasibility project for the creation of a beauty products distribution company of Schwarzkopf Professional brand, aiming to give a predictive and dynamics vision to estimate the technical study, financial and market of the company. It is intended based on the accounting data from similar companies, reflected in the balance sheets and financial results, applying expertisé techniques and counter-expertise to achieve the construction of balances and provisional income statements, where it ís reflected uncertainty over the medium and long term, for correct decision making in the feasibility study. It is about to present dynamic models that allow to the professional of the business administration the decision making in the future, becoming one of the essential decision-makers for both business feasibility studies as for the intervention of possible causes that may affect the company under construction in a world of continuous changes.