Trabajos de Titulación - Contabilidad y Auditoría
URI permanente para esta colecciónhttps://dspace.ucacue.edu.ec/handle/ucacue/3
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Examinando Trabajos de Titulación - Contabilidad y Auditoría por Autor "0105449060"
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Ítem Acceso Abierto Análisis comparativo de la planificación estratégica y su incidencia en la competitividad en las pymes de servicios de la ciudad de Cuenca 2021(Universidad Católica de Cuenca., 2023) Aguilar Aguilar , Natalia; Jaramillo Calle , Carmen Yolanda; 0105449060Small and Medium-sized Enterprises (SMEs) are the primary contributors to local economies in many countries, making them the proper drivers of economic growth. Understanding the advantages that strategic planning can provide is, therefore, essential to help them achieve their goals and remain competitive in emerging market economies. Strategic planning is a vital tool for SMEs, as it allows them to have relevant information to identify specific internal and external factors. Consequently, they can make the best decisions pertinent to achieving the long-sought competitiveness of SMEs. The research objective is to conduct a comparative analysis of the strategic plans implemented within the SMEs in the tourism service sector in Cuenca. The methodology applied has a quantitative, descriptive, and explanatory approach. In addition, the survey instrument was implemented for the data collection process. The results will provide insights into the characteristics of each strategic plan and how they have influenced the competitiveness of SMEs in the tourism service agencies in Cuenca. The findings indicate that the majority of the analyzed SMEs exhibit specific characteristics associated with strategic planning, which has enabled them to achieve their predetermined objectives. In contrast, those companies that need a well-implemented strategic planning approach have experienced difficulties achieving their goals.
