Sede Azogues - Ingeniería Empresarial
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Examinando Sede Azogues - Ingeniería Empresarial por Autor "Calle Méndez, Martha Janneth"
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- ÍtemAcceso AbiertoDiseño del Proyecto de Inversión y Gerencia de los Servicios Turísticos del Complejo y Cabecera parroquial de Cojitambo.(Universidad Católica de Cuenca., 2019) Calle Méndez, Martha Janneth; González Rodríguez, Ramiro Oswaldo; 0302614607; ., .The present titling work consists of an Investment Project Design and Management of Tourist Services in the Cojitambo Parish, which will boost tourism by accessing the benefits of natural social and economic resources. The purpose of this project is to promote the Archaeological Ruins and provide tourists with quality services, in the same way to generate business opportunities and improve the living conditions of the Cojitambeño people. To this end, a market study is carried out to analyze the needs of tourists and the expectations they have of a place at the time of visiting, as well as a technical study where the best resources are used to obtain the quality and desired service. by tourists, likewise, the financial study that will allow us to evaluate the current situation of the project as well as to project its future situation, finally the great potential that Cojitambo has both for its tourist attractions and for the ability to welcome visitors, are very important to launch this project.