Sede Azogues - Ingeniería Empresarial
URI permanente para esta comunidadhttps://dspace.ucacue.edu.ec/handle/ucacue/798
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Examinando Sede Azogues - Ingeniería Empresarial por Autor "0301675591"
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Ítem Acceso Abierto Diseño del Proyecto de Inversión y Gerenciamiento de un Centro de apoyo Psicoterapeútico social para mujeres, jefas de familia de la Ciudad de Azogues: "La Esperanza".(Universidad Católica de Cuenca., 2019) Peralta Fernández, Tannya Margarita; Ormaza Andrade, Jorge Edwin; 0301675591; ., .This paper titling quantitative approach and exploratory and descriptive solves the problematic situation of the environment: Does the application of a Center for psychotherapeutic social support for women heads of households in the city of Azogues, as a business model looks identification and treatment of emotional and psychological problems perceived in the family, work and external environment? And is the ideal solution to the formative research career Enterprise Engineering. Chapter I theories supporting environmental characteristics, the analysis unit is scanned. In this section are the following theories of digital scientific basis as Redalyc org. Tylor & Francis, Scopus, etc., theory of business model innovation business model, theory model of entrepreneurship, theory of popular and solidarity economy, theory of women in society, violence against women, power and domination against women, equal gender, single mothers, emotions perceive a woman as a single mother, social support theory of market research, the importance of market research, service, strategic model to implement a culture of customer service, additional services, demand, demand from secondary sources, demand from primary sources, offer potentially unmet demand, pricing, marketing, market introduction strategies, theory based on the organization and legal framework, responsibility, theory of the technical study, optimal size of the plant, project engineering, organizational structure, theory based on the economic and financial structure, investment, initial investment, depreciation, amortization, costs, operating expenses, working capital, financing, income statement, statement of financial position financial, theory of project evaluation, management theory. Chapter II methodological framework that responds to the scientific method is described. It goes from the general to the particular. That is, from the theoretical plans, the research problem, regulatory protocols to concrete reality. the findings are fed back and returned to the primary source is the accumulated knowledge. also consist techniques and instruments that will get the data from field research, process them and make the differential analysis. In Chapter III the reader will find the proposed business model design and management at the strategic level.
