Trabajos de Titulación - Contabilidad y Auditoría
URI permanente para esta colecciónhttps://dspace.ucacue.edu.ec/handle/ucacue/3
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Examinando Trabajos de Titulación - Contabilidad y Auditoría por Asesores "Jaramillo Calle , Carmen Yolanda"
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Ítem Acceso Abierto “Impacto de la planificación estratégica en la rentabilidad de las pequeñas empresas del sector farmacéutico en Cuenca, Ecuador, durante el periodo 2022-2023.”(Universidad Católica de Cuenca., 2025) Sinche Sinchi , Sabrina Abigail; Jaramillo Calle , Carmen Yolanda; 0150277051This article aims to determine the impact of strategic planning on the profitability of small businesses in the pharmaceutical industry in Cuenca during 2022-2023. The methodology used was descriptive with a quantitative approach. The study population consisted of 45 companies registered with the Superintendency of Companies, of which 28 are micro-enterprises, eight are medium-sized enterprises, and nine are small enterprises, the latter being the central focus of our case study. Data was collected through a structured survey with 10 items, using a 5-point Likert scale questionnaire. The data was analyzed using mathematical and statistical methods, using SPSS and Microsoft Excel to measure the impact of strategic planning on profitability and compare it with the financial indicators ROA (Return on Assets) and ROE (Return on Equity). It is concluded that strategic planning is key to financial stability, but it must be complemented with concrete actions such as better resource management and growth strategies.Ítem Acceso Abierto Influencia de la Planificación Estratégica en la gestión administrativa en el sector artesanal de la ciudad de Cuenca-Ecuador. periodo 2020-2022.(Universidad Católica de Cuenca., 2024) Orellana Paguay , Jennifer Alexandra; Jaramillo Calle , Carmen Yolanda; 0107587727Artisanal businesses in Cuenca represent a significant part of the local economy, characterized by their tradition and product diversity. The central focus of this study is the impact of the current application of strategic planning on the administrative management of artisanal businesses. This research aims to determine the influence of strategic planning on administrative management within the artisanal sector of Cuenca, Ecuador, from 2020 to 2022. The methodology is descriptive with a quantitative approach, and a survey was administered to participants in the artisanal sector. The results provide a comprehensive view of how strategic planning practices have contributed to the resource optimization, adaptation to market changes, and enhanced competitiveness within the sector. It is concluded that the data collected shows that the organizations have a solid foundation in several critical areas, such as participation in decision-making, decision quality, resource optimization, time management, service quality perception, and customer retention. Most respondents perceive these areas positively, indicating that the organizations are operating effectively in crucial aspects of their operations and strategy.
