Sede Azogues - Ingeniería Empresarial
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Examinando Sede Azogues - Ingeniería Empresarial por Asesores "García Álvarez, Florencio Iván"
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- ÍtemAcceso AbiertoModelo de Negocios de Inversión y Gerenciamiento de la ruta Turística anclada al Libertador Simón Bolívar: Loja, Cuenca, Azogues, Cañar.(Universidad Católica de Cuenca., 2019) Peñaloza Urgilés, María José; García Álvarez, Florencio Iván; 0302564422; ., .The present work of qualification of quantitative approach and of exploratory and descriptive type solves the problematic situation of the environment ¿ Is there a business model for the management and use of the Bolivarian tourist route: Loja, Cuenca, Azogues, Cañar? And it is the ideal exit to the formative research of the Business Engineering degree. The first chapter explores the characteristics that support the characteristics of the environment, the unit of analysis. In this section you will find the following tools available from digital scientific bases such as Redalyc.org. Tylor and Francis, Scopus, etc.; Theory of business models, entrepreneurship theory, theory of popular economics and social theory, religious tourism theory, theory of market research, theory based on organization and legal framework, theory of technical study, financial and financial theory of investment projects, theory of evaluation of investment projects, management theory. Chapter II describes the methodological framework that responds to the scientific method. It goes from the general to the particular. That is to say, from the theoretical planes, the problem of the investigation, the normative protocols to the concrete reality. The findings are fed back to the primary source, which is accumulated knowledge. They also include the techniques and instruments that obtain the data from the field research, review and perform the inferential analysis. In chapter III, the reader, the proposal of the design of the business model and the strategic level management.
- ÍtemAcceso AbiertoModelo de negocios de inversión y gerenciamiento del sector turístico con enfoque religioso, caso: Virgen de la Nube en Azogues(Universidad Católica de Cuenca., 2018) Caguana Ortega, Talita Gabriela; García Álvarez, Florencio Iván; 0302395900; ., .The present work focuses on quantitative data with an exploratory and descriptive approach which helps resolve societies problematic situations. In the management of religious tourism, in the case of the Virgen de In Nube in Azogucs, it rises the question if it has deserved a business model that enhances its competitive advantages and guarantees profitability and growth of the tourism sector? It is the ideal result to the formative research of the career of Business Engineering, present in the scientific article "The impact of the religious tourism in Azogues city. Case: Virgen de la Nube. World Scientific Magazine on Research and Knowledge. Chapter I explores the theories that support the characteristics of the environment, the unit of analysis. In this section, you can find the following available theories of digital scientific bases such as redalyc, tylor, scopus, francis, etc.; theory of business models, theory of entrepreneurship, theory of popular and solidarity economy, religious tourism theory, market research theory, theory based on the organization and legal framework, theory of technical study, theory of economic and financial structure of investment projects, theory of evaluation of investment projects, theory of management. Chapter Il describes the methodological framework that responds to the scientific method. It goes from the general to the particular. That is to say, from the theoretical planes, the problem of the investigation, the normative protocols to the concrete reality. The findings are fed back and returned to the primary source, which is accumulated knowledge. The techniques and instruments that will allow obtaining the data from the field research, processing them and performing the inferential analysis also count. In chapter Ill the reader will find the proposal of the design of the business model and the strategic level management and as a result a VAN of $5,165,22 USD and a TIR of 25,860/0.
- ÍtemAcceso AbiertoModelo de negocios para la implementación de un gimnasio "Perfect Body" exclusivo para mujeres en la ciudad de Azogues(Universidad Católica de Cuenca., 2020) Romero Cordero, Cristián Gerardo; García Álvarez, Florencio Iván; 0301629705; ., .Physical activity becomes in the present times an urgent need for the different diseases that come with sedentary is, work stress in people and even more so in women because of their different reproductive activities. The research aims to establish a business model for the implementation of a women-only "Perfect Body" gym in the city of Azogues. The methodology used for research is exploratory and descriptive with the use of data from primary and secondary sources and the application of the survey instrument for data collection. The results show that there is unmet potential demand and its economic and financial assessment determine an internal rate of return (TIR) of 17.91%, and; Net Present Value (VAN) of 24,872.00, which makes the implementation of the proposal feasible.