Unidad Académica de Ciencias Económicas y Empresariales
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Examinando Unidad Académica de Ciencias Económicas y Empresariales por Asesores "Astudillo Arias , Pedro Yamil"
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- ÍtemAcceso Abierto“Factores que determinan la oferta de vehículos automotores para el mercado ecuatoriano”(Universidad Católica de Cuenca., 2024) Cañizares Romero , Nicolas Marcelo; Vásquez Valverde, Jesús Medardo; Astudillo Arias , Pedro Yamil; 0105609259; 0105405591Innovative production approaches and mass customization in the automotive industry encourage companies to stand out and capture customer attention. In this context, this scientific article aims to identify the key factors influencing the supply of motor vehicles in Ecuador. A descriptive and correlational quantitative methodology was used. The sample comprises 69 automobile dealers of the brands with the highest sales in the country, such as Chevrolet, Kia, Toyota, Chery, and Hyundai, from Quito, Guayaquil, and Cuenca. Data collection was conducted using a questionnaire validated by academic experts and evaluated using Cronbach's alpha coefficient, resulting in a reliability level of 0.911. The findings indicate that the factors determining the supply of motor vehicles in Ecuador are linked to environmental policy and innovation, which constitutes empirical evidence that makes it possible to conclude that they have a significant influence.
- ÍtemAcceso AbiertoRelación de elementos de la personalidad de los gerentes con las ventas de las empresas del sector comercial en el centro histórico de la ciudad de Cuenca Ecuador(Universidad Católica de Cuenca., 2023) Cabrera Armijos , Alex Orlando; Astudillo Arias , Pedro Yamil; 0105640692This study is based on the characteristics and traits that define how a person thinks, feels, and behaves; these personality elements can influence the sales process in various positive and negative ways. Therefore, this work aims to identify the relationship between the elements of the manager's personality and the company’s sales in the commercial sector. The methodology used was quantitative and exploratory; for the information collection, five hypotheses were formulated, and a survey was carried out with 124 business people from the Historic Center of Cuenca, Ecuador. The reliability of the questionnaire applied reached Cronbach's Alpha = 0.806. Considering the results, a human personality model called the “Big Five Test (Openness to experience, Conscientiousness, Extraversion, Agreeableness and Neuroticism)” was applied. The data from the survey were then subjected to a multiple linear regression analysis process using the SPSS computer system. The results showed that the “Responsibility” variable is the type of personality that most relates to and influences the sales process, with a significance of 0.005. It was concluded that “Responsibility” has a positive relationship with sales for business success