Trabajos de Titulación - Ingeniería Comercial
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- ÍtemAcceso AbiertoEstrategias para la Exportación de leche de ganado vacuno y sus derivados en el cantón Nabón Provincia del Azuay Ecuador(Universidad Católica de Cuenca., 2022) Coronel Campoverde, David Israel; Venegas Sánchez, Nube Estefanía; 0106228943This project is aimed exclusively at the dairy industry of the Nabón canton in the province of Azuay, where a considerable number of dairy farms produce more than 300 liters of milk daily. This project aims to propose strategies for exporting milk and its related products, searching for overseas markets that require dairy products, to improve the producers' income and thus to enhance their life quality helping them to raise their profitability and increasing their finances. Likewise, to allow them to improve their economic growth, increase their production and create new sources of employment, promoting a socioeconomic growth of this rural region. The methodology used was through fieldwork, non-experimental, with a descriptive research level, with documentary support. In order to achieve this objective, the export and production processes, demand, supply, and technical and financial analyses were studied. The study concluded that the investment project is feasible, given that the NPV was greater than zero, the IRR was 42.90%, the cost-benefit ratio was 1.1, and the investment recovery period was 2.08 years. This research shows that the proposal is an innovative development and a regional benchmark with an agricultural approach committed to the sustained development of the region.
- ÍtemAcceso AbiertoHerramientas tecnológicas como factores estratégicos de mejora continua de modelo de negocios para un portal inmobiliario de la empresa Plusvalia.Com a nivel nacional(Universidad Católica de Cuenca., 2019) Urquiza Aguiar, Nataly Yolanda; Andrade Pesantez, Daniel Jacobo; 1719739250The present work is about establishing a mechanism that supports the commercial area of Plusvalia.com so that it can advise on its services to its clients and future clients; based on the experience of its current customers; know which service best meets the needs of each one; depending on the characteristics that each one manages. Based on the Machine Learning Studio program, Microsoft's program, it is intended to perform data analysis and suggest the service (s) that are most effective for a client; the commercial area of Plusvalia.com; It is benefited by having a reference that can provide a client; being the commercial consultant or not an expert in the area of real estate; You can establish metrics that guide you in advising your clients.
- ÍtemAcceso AbiertoLa planificación estratégica como instrumento para la toma de decisiones en el modelo de negocios de la mueblería "El Tablón" en el cantón Paute Azuay.(Universidad Católica de Cuenca., 2019) Paida Miranda, Edgar Andrés; Calle Jaramillo, Carmen Yolanda; 0106114259The present work is about strategic planning as an instrument for making decisions in the business model, which are of great help for organizations that in one way or another is the strategic impulse that they manage to provide information periodically on the level of completion established labor Therefore, the organizations have to manifest their strategic planning that they must impart a control and an integral command jointly of the people that participate in the business process. In this way the present work reveals the improvement and progress that I mean the application of a strategic instrument within an SME of the wood industry "EL TABLON" dedicated to the production and commercialization of furniture for the honre retail of products for uses domestic as: doors, windows, chairs, cabinets and other furniture. "The TABLON" as an Ecuadorian microenterprise has shown numerous difficulties due to its growth to achieve a strategic position in the short term leaving in the oblivion different administrative responsibilities that directly affects the sustainability of the business, however and as a proposal for improvement the organization will raise axes and concepts from the balanced scorecard, seeking not only to meet objectives but to become a leading organization in the market adapted to the environment that surrounds it, which will transform and mobilize various variations of the environment resulting in: development, map strategy and achieve initiatives that will lead to successful implementation of the balanced scorecard.
- ÍtemAcceso AbiertoElaboración del modelo de negocio para la implementación de oficinas de la información turística Cojitambo, en la ciudad de Cuenca y en la parroquia de Cojitambo en el año 2017(Universidad Católica de Cuenca., 2018) Zhinin González, Norma Isabel; Gomezcoello Rodríguez, Jorge Jhovany; 0105612402This project aims to assess the feasibility, economic and financial assistance for the implementation of an office of tourist information, called "Cojitambo tourism and charm" in the city of Cuenca and in the parish of Cojitambo, for tourists who wish to experience experiential tourism, recreational, cultural and adrenaline, within the parish of Cojitambo belongs to the province of Cañar. The study was carried out by visits to the site, literature and documentary review, interviews with experts, which was developed in five phases In the first chapter are expressed the historical background of the canton Azogues, parish Cojitambo getting information on specific topics needed for the proposal and in this way develop the pertinent analysis of the tourist information offices. In the second chapter a market study was developed to know the unmet demand of the business model, as well as the tastes and preferences of both domestic and foreign tourists, through quantitative and qualitative methods of research, through these methods will be checked if "Cojitambo tourism and charm" was developed successfully. In the tbird chapter is generated an overall picture of the internal structure of the parish itself, from the history of its origins, as is made up till today, in addition to the different approaches that a tourist will find at the time of their trip as they are, the diversity of cultures, customs, laws, and of course the basic services that you can find such as health, safety and transportation. In the fourth chapter presents important issues for the operating activities with alI its stages in order to comply with effectiveness and efficiency of the processes, using the flow diagram, the internal distribution; legal aspects for the operation of the business; the organizational structure, employment policies, brand strategy, segment of the market, advertising and promotional plans. In the fifth chapter, the initial investment of the project, its financial statements, the cash flow and the analysis of the financial ratios, results obtained with the project are developed, to conclude whether the Business Model is viable or not.
- ÍtemAcceso AbiertoModelo de negocio para el mejoramiento de la producción y comercialización de JEANS VCD en la ciudad de Cuenca, provincia del Azuay(Universidad Católica de Cuenca., 2018) Ochoa Morales, Jhoanna Paola; Astudillo Arias, Pedro Yamil; 0105832950The present research work was developed with the purpose of applyíng an improvement plan for production and marketing of jeans in the city of Cuenca, province of Azuay. For that a qualitative and quantitative field research has been carried out through the application of surveys, where the likes and preferences of consumers were determined by purchasing the different designs of jeans with which the demand was subsequently established. To establish the unsatisfied demand, we proceeded to the study of National production of jeans and the import of foreign jeans with what we obtained the information for the work. Finally, the economic and financial analysis was carried out, as well as the evaluation of the business model through the calculation of financial indicators such as the IRR, NPV and the cost-benefit ratio where it was determined that the improvement of production is profitable for the business.
