Trabajos de Titulación - Economía

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  • Ítem
    Acceso Abierto
    “Incidencia de la responsabilidad social empresarial en la competitividad del sector turístico. Caso empresas de alojamiento en el corredor Santa Bárbara”
    (Universidad Católica de Cuenca, 2024) Castro Espinoza , Franklin Santiago; Ortiz Lazo, Diego Fernando; 0105598650
    This research analyzes Corporate Social Responsibility (CSR) and its relationship with the competitiveness of lodging companies operating in the Santa Bárbara Corridor. Similarly, it should be noted that the research employed a mixed methodology with a correlational and non-experimental design. Likewise, data collection was conducted through a survey of lodging entrepreneurs. The analysis included statistical techniques to evaluate the perception of entrepreneurs on the influence of CSR practices on the competitiveness of the companies studied. The results revealed a direct relationship between CSR and the increase in competitiveness of lodging companies. Ultimately, it was concluded that CSR influences business competitiveness. Therefore, adopting ethical and sustainable business practices to build a more equitable and fair business environment is highlighted.
  • Ítem
    Acceso Abierto
    Sistemas de control de gestión y equipos de alta dirección (método de mínimos cuadrados parciales – PLS)
    (Universidad Católica de Cuenca, 2024) Landívar Cortez, Sixto Alexander; Astudillo Arias, Pedro Yamil; 0107986093
    This paper analyzes the relationship between the Organizational Culture of Top Management Teams (COEAD by its Spanish acronym) and the Management Control Systems (MCS) of SMEs using the Partial Least Squares (PLS) method. Key attributes, aspects, and indicators of COEAD and MCS were measured through a survey. The data collected were submitted to SmartPLS4, with which a structural model of a system of equations and an equation showing a direct and high relationship between COEAD and MCS were developed, analyzed, and validated. Identifying the collaborators with the SMEs is the core that determines the COEAD. Productivity, commercial, external, financial, and accounting indicators, as well as the implementation of quality and budgetary control, cost accounting, internal auditing, strategic planning, and human relations, reflect to a large extent what happens in the MCS of the SMEs. All in all, an MCS, together with the active participation of the top management teams (TMT), is fundamental for SMEs' organizational and economic success.
  • Ítem
    Acceso Abierto
    Análisis del impacto financiero del financiamiento público y privado en los emprendimientos del cantón Cuenca en el periodo 2019-2021
    (Universidad Católica de Cuenca, 2024) Carpio Pacheco , María José; Ugalde Vásquez , Andrés Francisco; 0104597992
    In Ecuador, accessing financing faces challenges, ranging from the complexity and slowness of public sector processes to the rigid requirements imposed by private financial institutions, which makes it especially difficult for small and medium-sized enterprises to obtain the necessary resources. In this context, the study aimed to carry out a diagnosis of the actions and demand for credit or seed capital provided by financial institutions, both public and private, in entrepreneurship in the canton of Cuenca during 2019-2021. The quantitative and qualitative methodology involved a theoretical analysis of the role of financial institutions in business growth, the application of the Partial Least Squares (PLS) regression model between the opening and closing of enterprises and the Economically Active Population (EAP), and the demand for financing. Information was collected from public sources such as the Internal Revenue Service (SRI, by its Spanish acronym) and the Superintendency of Banks (SB). The results revealed that financing through credit unions significantly correlated with EAP, suggesting an essential role in supporting entrepreneurs and workers. Although private bank financing had a more fluctuating influence, both sources of financing played critical roles in the local economy. These findings highlight the relevance of financing in economic development and the need for effective policies to support entrepreneurship in the canton.
  • Ítem
    Acceso Abierto
    La gestión del ecoturismo para el caso del cantón Arenillas
    (Universidad Católica de Cuenca, 2023) Andrade Aponte , Daniela Briggitt; Castillo Ortega , Yonimiler; 0706185196
    This work investigates ecotourism management in Arenillas canton, focusing on determining its particular characteristics. The research was based on a document analysis of the theoretical elements that address ecotourism management and a current situation diagnosis of ecotourism development in the canton, which allowed the identification of the specific management characteristics in this region. The research adopted a mixed approach, integrating qualitative and quantitative research elements; the descriptive and analytical design allowed the examination of the individual and collective characteristics of the study population, as well as the different variables related to the perception and behavior of the ecotourism management at the local level; document analysis, interview analysis, and structured survey were used. Although there are significant efforts to promote tourism in general, it was found that the focus on ecotourism needs to be strengthened. Inter-institutional collaboration, digital media promotion, and training program implementation are vital for the success of ecotourism in the canton. The research also highlights the need for monitoring and evaluation systems to ensure the sustainability and effectiveness of the initiatives.
  • Ítem
    Acceso Abierto
    La gobernanza de bienes comunes experiencia de la cooperativa Mushuc Runa
    (Universidad Católica de Cuenca, 2023) Brito Saldaña, Samantha Tatiana; Castillo Ortega , Yonimiler; 0107254112
    This research aims to analyze the governance of common goods in the popular and solidarity economy context, taking the Mushuc Runa cooperative as a reference. The scale proposed by the Latin American and Caribbean Organization of Supreme Audit Institutions was used to evaluate current governance. Based on Whittingham's proposals, several variables were examined, including participation, equity, and efficiency. The information was collected through surveys and interviews with employees and managers of the cooperative. The results indicated that the variables Participation and Access to Training have an average that places them at the Developing level. Contrary to the aforementioned, areas such as Accountability, Financial Innovation, and Human Resource Development are non-optimized but are at the Training and Not Implemented levels. Efficiency is in the Formation stage. Generally, the governance of common goods in Mushuc Runa is in Formation, reflecting an active process of development and improvement in these areas.