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Estudio de factibilidad en la elaboración y comercialización de queso fresco Emmanuel de la microempresa Unilac
(Universidad Católica de Cuenca., 2023) Narvaéz Siguencia, Jennyfer Janeth; Vásquez Hugo, Edgar Santiago; 0350164604
This study aimed to evaluate the feasibility of implementing, producing, and commercializing Emmanuel fresh cheese in the UNILAC microenterprise in Cañar, Ecuador. Two types of information analysis were carried out: qualitative and quantitative. Additionally, surveys were applied to 15 shopping areas in the urban center of the Cañar canton to determine the acceptance of the product and other measurements of relevant importance, which revealed favorable results for the production of this new brand. The results showed that 93% of supermarkets agree to buy this new product while 7% do not for unknown reasons. Finally, as a result of the financial evaluation, an Internal Rate of Return or IRR of 12% was obtained, which is accepted once the investment of $271,246.70 has been made and a Net Annual Value (NAV) of $ 478,028.70. It can be distinctively concluded that the project has adequate feasibility for implementation in the city of Cañar within three months. In this context, the UNILAC microenterprise would experience a significant increase in its income if the previously mentioned investment were destined to become a policy. Keywords: marketing, production, feasibility, fresh cheese.