Examinando por Autor "Tapia Santander, Ronal Eduardo"
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Ítem Acceso Abierto Plan de marketing digital para las microempresas del cantón el Tambo,Ecuador(Universidad Catolica de Cuenca extension Cañar, 2021-11-17) Tapia Santander, Ronal Eduardo; Carrillo Zenteno, Jose Antonio; 030260497-0ABSTRACT The present project aims to design a digital marketing plan for microenterprises in the El Tambo canton. At present, several marketing areas are not yet updated in marketing issues or do not have a means by which they can be advertised. Many of these businesses use traditional techniques such as printing press or radio, without knowing that many of these methods are becoming obsolete nowadays. There is a great weakness in El Tambo canton regarding marketing since most of the business owners do not use any means by which they can advertise themselves, and therefore, reach a larger marketing area and thus increase their sales. For this reason, the design of a digital marketing plan was raised to help solve this problem. Keywords: digital marketing, marketing, business, promotion
