Examinando por Autor "Naula Sucuzhañay, Mayra Magali"
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- ÍtemSolo MetadatosEfecto de las estrategias funcionales en el nivel de ventas de las empresas de alimentos en el sector de la calle larga de la ciudad de Cuenca – Ecuador(Universidad Católica de Cuenca., 2023) Contento Chalán, Tamia Katerine; Naula Sucuzhañay, Mayra Magali; Mendieta Andrade, Patricio Esteban; 1105585150; 0105846448This article aims to identify the relationship and impact of implementing functional strategies on the sales level of food companies in the Calle Larga sector of the city of Cuenca-Ecuador. For this purpose, a survey was applied to 37 managers of restaurants and cafeterias located in the Calle Larga area of Cuenca, Ecuador; then, multiple and simple linear regression model were used for their respective analyses. The results show that one of the three functional strategies presented reflects the significance and a positive relationship with the sales level. In contrast, according to the applied model, the other two do not show a significant degree. In this sense, it is concluded that marketing strategies have a significant application in all the companies surveyed to help increase sales. Likewise, it is pointed out that financial and production strategies do not have a linear correlation with the dependent variable.