Examinando por Autor "Macancela Torres, Byron Henry"
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Ítem Acceso Abierto “Estrategias adoptadas por las MiPymes para la reactivación económica en Azogues-Ecuador”(Universidad Católica de Cuenca., 2022) Macancela Torres, Byron Henry; Reyes Cárdenas, Narcisa Azucena; 0302617261; ., .From formative research it is a challenge to describe the strategies adopted by MiPymes for economic reactivation in Azogues-Ecuador through literary tracking presented in the world and in Latin America. The article is of result, quantitative, exploratory and descriptive. The technique used is the survey and the data collection instrument, the questionnaire. The field study was carried out with a finite population, the sample size represents a confidence level of 95% and a limit of error of 5%. The study is based on the following variables of interest: productive transformation, economic factor, entrepreneurship management strategies and economic reactivation; same that directly influence business during the pandemic. It was diagnosed that the strategy used by the MiPymes in the economic recovery was digital marketing through technological tools such as Facebook, WhatsApp and Instagram. The investigative analysis concludes that virtuality represented an opportunity to reactivate the economy through electronic commerce.
