Trabajos de Titulación - Extensión Cañar - Administración de Empresas
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Examinando Trabajos de Titulación - Extensión Cañar - Administración de Empresas por Autor "Campoverde Ochoa, Erika Celeste"
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- ÍtemAcceso AbiertoParticipación de la mujer en negocios familiares, en la ciudad de Cañar.(Universidad Católica de Cuenca., 2023) Campoverde Ochoa, Erika Celeste; Ruiz Alvarado, Priscila Isabel; 0303012868The participation of women in family businesses represents a powerful means to achieve sustainable personal and professional development, breaking barriers, challenging the stereotypes imposed by society, and creating a scenario that actively integrates more women into the business world. This study aims to analyze women’s participation in family businesses in Cañar using a mixed research approach with a descriptive scope by applying the survey technique on a sample selected through the simple random sampling method from the population under study. It corresponds to 346 businesses in the Intercultural Decentralized Autonomous Government of the Canton Cañar database. The results show that women are seen as capable and visionary leaders with strong management skills, inspiring younger generations. In conclusion, perseverance has been a critical factor for women to be heard and appreciated. Keywords: women's participation, family businesses, gender equality.