Extensión Cañar - Administración de Empresas
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Examinando Extensión Cañar - Administración de Empresas por Asesores "Ordoñez Espinoza, Cristina Guadalupe"
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- ÍtemAcceso AbiertoAsociatividad ganadera como aporte al desarrollo económico de la comunidad de Chuguin(Universidad Católica de Cuenca., 2022) Correa Criollo, Marco Vinicio; Ordoñez Espinoza, Cristina Guadalupe; 0350146643Associativity is an alternative that allows the improvement of competitiveness in small and medium enterprises. It looks for the common welfare having to comply with rules, commitments, and actions that benefit all the enterprises’ members. That is why the objective of this study is to analyze livestock associativity to contribute the economic development of the Chuguin community. The methodological design focuses on quantitative research with a descriptive level, a survey was carried out for the collection of information, and it was applied to 161 active members and four main managers of the Chuguin Association belonging to the Ingapirca parish in the Cañar Canton. The results show that the community has significantly improved its income since the association was created, as well as the dairy and livestock stability. To conclude, it can be said that associativity generates competitiveness through the members’ cohesion; therefore, it contributes to economic development. Keywords: associativity, economic development, productivity, progress
- ÍtemSolo MetadatosEmprendimiento e innovación en época de pandemia en la ciudad de Cañar(Universidad Católica de Cuenca, 2022) Muñoz Angamarca, Juan Fernando; Ordoñez Espinoza, Cristina Guadalupe; 030242979-0COVID - 19 pandemic has had a significant effect on the world economy. It has produced great job losses affecting families' financial stability. For this reason, some citizens affected by this problem have created businesses in Cañar to meet their needs and those of the community. This investigation aims to identify enterprises that have been able to adapt themselves in times of crisis by means of innovation. The research is quantitative, descriptive, and analytical. A survey applied to people who have enterprises in the last year in the city showed that 91.7% of them are new, and mostly, it is the first enterprise for these individuals. An important aspect is that they do not have a previous plan for their business, generating instability for the enterprises that will not last in time and will have a rapid decline in the market. Keywords: entrepreneurship, innovation, pandemic, entrepreneurs, Cañar city
- ÍtemEmbargoEstrategia de marketing para incrementar las ventas en las PYMES(Universidad Católica de Cuenca., 2024) Verdugo Ochoa, Andres Esteban; Ordoñez Espinoza, Cristina Guadalupe; 0302605191Innovation in marketing allows SMEs to differentiate itself from the competition and adapt quickly to changes in the industry. This article aims to analyze marketing strategies to increase sales in SMEs. This study was conducted using a qualitative documentary bibliographic approach based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology. Articles from various recognized databases in the academic and scientific field were collected and analyzed, including SciELO, Scopus, EBSCO, Web of Science, Redalyc, and ProQuest, to ensure the relevance and timeliness of the data collected, articles whose bibliographies were prior to 2018 were excluded from the review process. The results obtained reveal a growing trend in the research field toward the study of marketing strategies aimed at improving the commercial performance of SMEs and the importance of prioritizing implementing effective and customer-centric marketing strategies as a means to achieve these objectives. Among the findings of this study is the identification of a particularly effective marketing strategy to drive sales in SMEs: digital marketing adopts innovative approaches adapted to the digital environment to achieve commercial success in the current context, it is evident that SMEs can benefit significantly by taking advantage of the tools and platforms available in the digital field to boost their products or services, interact with customers, and expand their reach efficiently and profitable. Keywords: marketing, market, company, strategy
- ÍtemAcceso AbiertoTransformación digital en la gestión de atención al cliente en las pymes de servicios de internet en la ciudad de Cañar(Universidad Católica de Cuenca., 2023) Martínez Ochoa, Bryan Humberto; Ordoñez Espinoza, Cristina Guadalupe; 0302605183The present study analyzed the digital transformation in customer service management in small and medium-sized enterprises (SMEs) of internet services in Cañar. The methodology was based on a quantitative approach supported by a field research design. Data was collected through a structured questionnaire statistically validated using Cronbach's alpha coefficient to ensure reliability and consistency. The target population consisted of managers of internet services SMEs and customers of these companies. The results revealed a clear tendency towards adopting of technologies, including communication channels, artificial intelligence, and chatbots. Managers emphasized the importance of these tools to improve consumer service and operational efficiency. About the customers, it was found that most use high-frequency fiber optic services and are satisfied with the service’s quality. Overall satisfaction with customer service was positive, although areas of opportunity were identified to improve the customer experience. In conclusion, this research highlights the growing importance of digital transformation in the Internet service industry, adopting digital technologies to improve customer service and meet changing demands. Keywords: technology transfer, data processing, customers, SMEs.
