Trabajos de Titulación - Extensión La Troncal - Administración de Empresas
URI permanente para esta colecciónhttps://dspace.ucacue.edu.ec/handle/ucacue/67
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Item type: Ítem , Access status: Acceso Abierto , Las herramientas digitales como estrategias de gestión para mejorar la competitividad y sostenibilidad en el sector comercial del cantón La troncal: Caso Heladerías(Universidad Católica de Cuenca., 2025-11-12) Regalado Peñafiel, Jonnathan Salvador; Avilés Pincay, Santiago David; Pesantez Molina, Geovanny; 0942355736; 0707410197This research analyzes the influence of the use of digital tools on the competitiveness and sustainability of ice cream shops in the canton of La Troncal, given the growth of digital commerce and the need for traditional businesses to adapt. The study was conducted using a quantitative, descriptive approach, with a non-experimental correlational design. The population consisted of nine owners, who were given a face-to-face Likert-type questionnaire to assess their level of digital adoption, perceived competitiveness, and sustainability practices. Results show that ice cream shops mainly use social media and messaging applications for promotion and customer service; however, they do not integrate advanced tools to optimize processes or differentiate commercial strategies. Sustainability is handled empirically and with little planning. Statistical linear regression analysis indicates that the use of digital tools does not have a significant impact on competitiveness (R² = 0.355; p = 0.090) or sustainability (R² = 0.025; p = 0.683). Therefore, it is recommended to strengthen technological training and promote modern, strategic, and sustainable management to drive sector growth in the local market.Item type: Ítem , Access status: Acceso Abierto , La gestión financiera en la innovación y sostenibilidad de los emprendimientos del Cantón La Troncal.(Universidad Católica de Cuenca., 2025-11-11) Bijai Alvear , Elvis Jean Carlos; Alvarado Ugsiña, Jeimmy Madeley; Ortíz González, Raúl Adrián; 0928791896; 0350234258Financial management in business ventures is one of the most important aspects, since the proper management of resources is essential for their survival. This study focuses on agricultural enterprises in the canton of La Troncal, considering members of two associations engaged in the production of bananas and dried corn. The objective is to analyze how they manage their financial resources and to evaluate their levels of innovation and sustainability, with the aim of establishing the relationship between these variables. From a theoretical perspective, theories and studies related to the variables were taken as a reference, with authors such as Jensen and Meckling (1976), Luna et al. (2021), Morelos et al. (2025), and Manzano et al. (2021), among others. Using a non-experimental design methodology and a quantitative approach with a descriptive-explanatory scope, data were collected through a survey administered to the 27 members of both cooperatives, which has Cronbach's alpha values of 0.812, 0.834, and 0.832 for each variable, demonstrating its reliability. Presenting correlation tables of the variables validates hypotheses H1 and H2 because, applying Spearman's Rho correlation, it was shown that there is a relationship of 0.734 between financial management and innovation, and 0.924 between financial management and sustainability.Item type: Ítem , Access status: Acceso Abierto , La educación financiera en la práctica y stabilidad económica de los pequeños agricultores del cantón La Troncal.(Universidad Católica de Cuenca., 2025-11-11) Guzmán Chávez, Jonnathan Fernando; Orellana Orellana, Carlos Patricio; 0350185146The present study examines the impact of financial education on the economic stability of small farmers in the Canton of La Troncal, Province of Cañar. The main objective was to evaluate the effects of financial education on economic practices, savings, planning, and sustainable productivity within this rural sector. The study followed a quantitative approach with a descriptive-correlational design, applying a structured survey to 311 small farmers in the canton of La Troncal. The instrument included Likert-scale items developed based on the theoretical dimensions of the variables, enabling the collection of accurate information on financial knowledge, saving habits, indebtedness, and economic stability. The findings indicate that most farmers posses a low level of financial literacy, as evidenced by their reliance on informal credit, limited financial planning, and limited investment opportunities. However, producers with higher financial knowledge demonstrated better income organization, more efficient resource management, and greater resilience to adverse economic conditions. It is concluded that financial education is a key factor in improving economic autonomy, reducing social vulnerability, and promoting the sustainability of rural productive activities. Finally, the study proposes implementing contextualized financial training programs that incorporate practical and digital tools to strengthen a culture of saving, planning, and responsible investment.Item type: Ítem , Access status: Acceso Abierto , La planificación estratégica y el liderazgo pedagógico en la calidad educativa de bachillerato general unificado en el cantón La Troncal(Universidad Católica de Cuenca., 2025-11-11) Rivera Gavilanez, Nelson Andrés; Guaya Buri, Javier Alexander; Boza Aguirre, Joffre Edgar; 0941677072; 0350203824This research analyzes the relationship between strategic planning and pedagogical leadership in the educational quality of students attending the Unified General Baccalaureate program in the canton of La Troncal, province of Cañar. The study arises from the need to strengthen educational management processes. It considers that institutional development, sound decision-making, and teacher performance directly influence academic and educational outcomes. A quantitative, descriptive, and correlational approach was employed through surveys applied to administrators, teachers, and students, who act as key stakeholders in the educational process. The results show that adequate strategic planning, based on the fulfillment of institutional objectives, a shared mission and vision, and efficient resource management, is significantly related to an improvement in educational quality. It was also determined that pedagogical leadership influences the active participation of the educational community, teacher motivation, and the optimization of the learning environment. The research proposes improvement strategies to strengthen the culture of planning and leadership within the canton's educational institutions. These strategies contribute to achieving a more efficient, inclusive, and socially impactful education.Item type: Ítem , Access status: Acceso Abierto , La gestión del talento humano para mejorar la productividad y sostenibilidad en el sector comercial del cantón La Troncal.(Universidad Católica de Cuenca., 2025-11-11) Morales Calle, Lucia Carolina; Tiñigañay Zhumi, Diana Joselyn; Orellana Orellana, Fernando; 0303005359; 0302521075This research examines the relationship among human talent management, productivity, and sustainability in the commercial industry of La Troncal Canton. Many companies face limitations in managing human resources, reflected in high employee turnover, limited training, and weak leadership—factors that directly affect productivity and the sustainable development of business operations. The study employed a mixed-methods approach with a descriptive-correlational scope and a non-experimental, cross-sectional design. Data were collected through structured surveys administered to 119 commercial establishments and semi-structured interviews with owners and managers, aiming to provide a comprehensive view of human talent management practices. The findings revealed that human talent management has a positive and significant influence on productivity (r = 0.608) and sustainability (r = 0.712), validating the proposed hypothesis. Among the most consolidated practices, internal communication, leadership, and motivation stand out, whereas the least developed areas are related to environmental sustainability and the reduction of unproductive costs. The study proposes strategies aimed at enhancing human talent management and promoting sustainable business practices. It concludes that effective human talent management is a key driver for achieving higher levels of productivity and sustainability within the commercial enterprises of La Troncal.Item type: Ítem , Access status: Acceso Abierto , El impacto del liderazgo transformacional y la visión compartida en la innovación organizacional y su efecto en el desempeño laboral: Un estudio en empresas de servicios.(Universidad Católica de Cuenca., 2025-06-12) Pérez Ávila, Graciela Majomi; Pérez Ávila , Joselyn Graciela; Pesantez Molina, Wilson Geovanny; 0954962858; 0954962742This study analyzes the impact of transformational leadership on organizational innovation and job performance in commercial sector companies in La Troncal, Cañar. In a business environment marked by competitiveness and constant market evolution, it was identified that a lack of leadership limits employees’ capacity for innovation and productivity. Using a mixed-methods approach (quantitative and qualitative), the software ADANCO for partial least squares structural equation modeling (PLS-SEM) was applied to examine the relationships between variables. The study is grounded in leadership theories, particularly Burns and Bass’s transformational leadership theory, which highlights dimensions such as inspirational motivation, intellectual stimulation, individualized consideration, and idealized influence. Additionally, it draws on the Oslo Manual to address innovation and Vroom’s expectancy theory to explain job performance. The results confirm that transformational leadership significantly influences innovation and job performance, with innovation serving as a mediating variable between the two. The study concludes that fostering transformational leadership is essential for enhancing creativity, employee engagement, and business competitiveness. This research provides empirical useful evidence for designing sustainable organizational strategies that drive growth and efficiency in the region’s commercial sector.Item type: Ítem , Access status: Acceso Abierto , La adopción de prácticas de agricultura y su relación con la competitividad y sostenibilidad de los agricultores del ciclo corto.(Universidad Católica de Cuenca., 2025-06-10) Placencia Jaya, Vicente Orley; Orellana Orellana, Fernando; 1900458355The primary objective of this research was to assess the impact of adopting organic farming practices on the competitiveness and sustainability of short-cycle farmers in the canton of La Troncal, located in the province of Cañar, Ecuador. This study was conducted in response to a local issue affecting farmers in the region, who face a lack of technical knowledge, limited access to specialized markets, and high input costs associated with conventional agriculture—factors that undermine their long-term sustainability and competitiveness. A mixed-methods approach was employed, integrating quantitative and qualitative methodologies. Data were collected through a structured survey using a Likert scale and through direct observation of farms, focusing on indicators such as productivity, profitability, and sustainability. Findings revealed that while 40% of farmers reported increased profitability, immediate financial gains were not universal due to high initial costs and barriers to market access. Furthermore, 60% of farmers perceived positive changes in environmental sustainability, particularly in soil conservation and the preservation of natural resources. Based on these findings, the study recommends strengthening educational programs on organic agriculture, increasing the availability of affordable organic inputs, and establishing direct marketing networks, among other measures. Collectively, these strategies aim to promote more environmentally friendly agricultural practices while enhancing the competitive position of producers from La Troncal within the organic products market.Item type: Ítem , Access status: Acceso Abierto , La gestión administrativa en el sector artesanal de la Troncal y su relación con la competitividad(Universidad Católica de Cuenca., 2025-06-02) Paramo Carchi , Evelyn Dayanna; Orellana Orellana, Carlos Patricio; 0302952833This research analyzes the relationship between administrative management and competitiveness in local enterprises within the artisanal sector of La Troncal Canton. It is based on the reality that many of these businesses operate with poorly structured management systems despite their economic and cultural relevance, which limits their growth, sustainability, and market differentiation. A mixed-methods approach was employed, with a descriptive-correlational and cross-sectional scope. Data collection was carried out through structured surveys administered to 69 active artisanal entrepreneurs, complemented by open-ended questions that captured qualitative perceptions. The results revealed strengths such as the entrepreneurs' commitment and willingness to embrace change. However, significant weaknesses were identified in areas such as planning, financial control, implementation of competitive strategies, and the use of technology. In response to these findings, a strengthening plan was proposed to improve administrative management through training programs, technical advisory services, and the use of accessible digital tools. This proposal aims to contribute to increasing the competitiveness of the artisanal sector in La Troncal by offering viable alternatives adapted to the local context. This study seeks to contribute to the understanding and improvement of administrative processes within the framework of the popular and solidarity economy, highlighting the key role of management as a driver of development. Moreover, it promotes a practical and participatory vision oriented toward sustainable, technical, and human-centered management.Item type: Ítem , Access status: Acceso Abierto , La gestión del talento humano en el desempeño laboral en el registro civil de la provincia del Cañar(Universidad Católica de Cuenca., 2025-06-02) Cabrera Álvarez , Yuneisa Priscila; Campoverde Saldaña, Joffre Ricardo; 0955612445The thesis entitled "Human Talent Management and Job Performance at the Civil Registry of the Province of Cañar" addresses the issue of inadequate human resource management within this institution. This deficiency significantly impacts both employee productivity and the quality of services provided to users. This study aims to analyze the influence of human resource management on job performance and to propose strategies for improving institutional functionality. This research employed a descriptive and explanatory design using a quantitative method. Data were gathered through surveys administered to personnel at the Civil Registry. Among the most relevant findings include the lack of transparency in the recruitment process, insufficient and misaligned training with job profiles, the absence of an effective performance evaluation system, and the lack of motivational incentives for staff. To address these challenges, the study recommends enhancing transparency in hiring practices, developing training programs tailored to specific job roles, implementing a comprehensive performance evaluation system, and strengthening staff motivation and recognition through incentives. The conclusions indicate that these measures will improve operational efficiency, employee productivity, and service quality, and staff retention while strengthening organizational commitment.Item type: Ítem , Access status: Acceso Abierto , Optimización de procesos y satisfacción del cliente: caso riders(Universidad Católica de Cuenca., 2024-11-19) Ordoñez Serrano, Jorge Arturo; Pesantez Molina, Wilson Geovanny; 0924503212This study aims to analyze the maintenance processes and their impact on customer satisfaction at Rider's. A descriptive and exploratory approach was used for this research, detailing the operational processes through a flowchart and analyzing customer perceptions via surveys. The target population consisted of the store's customers, with a sample of 50 customers who used the maintenance service in the last quarter. The results indicated issues with time allocation, lack of standardization in workflow processes, and inefficient communication with customers, leading to dissatisfaction. As an improvement proposal, process reengineering was suggested, focusing on optimizing technician allocation, implementing a real-time notification system for customers, and establishing stricter quality control. This restructuring seeks to improve operational efficiency and increase customer satisfaction.Item type: Ítem , Access status: Acceso Abierto , La influencia del marketing mix en la competitividad de las asociaciones de la economía popular y solidaridad en el Cantón La Troncal.(Universidad Católica de Cuenca., 2024-05-02) Galarza Arteaga, Joffre Israel; Vicuña Matute, William; 0917842155The study analyzes the influence of the marketing mix on associations’ competitiveness in the popular and solidarity economy of La Troncal canton. It examines how the marketing mix elements, such as product, price, place, and promotion, affect the competitive capacity of these associations. A descriptive and documentary methodology is employed, with a non-experimental quantitative approach. A survey was conducted on the 27 associations of the popular and solidarity economy, and the relationship between the marketing mix and competitiveness was evaluated using the statistical software SPSS 25.0. The results reveal a significant correlation between both variables and a high validity of the measurement instruments, with an overall Cronbach's alpha coefficient of 0.978, supporting the hypothesis that the marketing mix positively impacts competitiveness. It is recommended that marketing mix strategies be adapted to the specific characteristics of each sector. Additionally, establishing strategic alliances and fostering innovation is suggested to remain relevant in a dynamic market.Item type: Ítem , Access status: Acceso Abierto , La optimización de recursos y la sostenibilidad en los emprendimientos en el sector marginal y rural del Cantón La Troncal.(Universidad Católica de Cuenca., 2024-05-02) Cárdenas Veliz, Dayanna Guisella; Orellana Orellana, Carlos Patricio; 0350120598This research project aims to explore the correlation between resource optimization and sustainability in enterprises located in the marginal and rural sectors of La Troncal canton. It investigated the lack of optimization within these enterprises through an in-depth analysis of the influencing factors. The results obtained show a significant correlation between resource optimization and the sustainability of enterprises in La Troncal, thus supporting the proposed hypothesis. The importance of maximizing the efficient use of available resources to enhance the sustainability of businesses in this area is indicated. Raw materials are identified as the most essential resource, followed by technology, with efficiency in supply chains highlighted as the most utilized management strategy. These findings suggest the need to strengthen business management, especially in areas such as supply chain planning and the adoption of innovative technology. Suggestions for enhancing the sustainability of enterprises in La Troncal encompass prioritizing strategies aimed at optimizing resource usage, offering business management training, fostering innovation and technology adoption, and maintaining ongoing monitoring of business sustainability. The study provides valuable information that can guide entrepreneurs and local authorities in implementing measures to improve sustainability and the success of businesses in the marginal and rural sectors of La Troncal.Item type: Ítem , Access status: Acceso Abierto , El liderazgo transformacional como herramienta para el aumento de la productividad en el sector comercial del Cantón La Troncal.(Universidad Católica de Cuenca., 2024-04-26) Segovia Intriago, Bryan Israel; Pesantez Molina, Wilson Geovanny; 0925546905Contemporary businesses face challenges in a globalized and technologically advanced world, implementing strategies to enhance productivity and achieve maximum economic performance. There are disadvantages in La Troncal canton compared to large companies due to limited competitiveness, which results from weak productivity. Poor leadership management is identified as problematic, leading to negative impacts such as company damage and failure to meet objectives. Therefore, the proposal to implement a transformative leadership model to enhance productivity is presented. This study employed various research methods to address the primary objective of assessing the impact of Transformational Leadership on the commercial sector’s productivity. A sample population of 54 businesses within the sector served as parameters for evaluating Transformational Leadership. A Likert scale survey was also administered, followed by statistical software to analyze the results, with a Cronbach's Alpha reliability coefficient of 0.914. A plan for improvements was developed, including informative training and administrative sessions to promote transformative leadership among entrepreneurs in La Troncal canton.Item type: Ítem , Access status: Acceso Abierto , Estrategias de Marketing y competitividad en los restaurantes de comida típica en el Cantón El Triunfo.(Universidad Católica de Cuenca., 2024-04-26) Sánchez Cordero, Nicole Steffania; Orellana Orellana, Carlos Patricio; 0940602220The study analyzed the marketing and competitiveness strategies previously employed by Traditional Food Restaurants in El Triunfo canton. These businesses exhibited a lack of competitiveness, especially in attracting local clientele, which consequently benefited the establishments located in the city center. In order to understand the influence of marketing strategies on competitiveness, 28 restaurants were surveyed. These surveys aimed to collect data on marketing strategies and each establishment’s competitiveness level. The study was based on McCarthy and Fonseca’s theory. A structured questionnaire addressed dimensions such as product, pricing, placement, and promotion strategies, validated with a Cronbach's Alpha coefficient of 0.981. The results revealed that marketing strategies were fundamental to the success of traditional food restaurants in El Triunfo canton, suggesting that an investment in effective strategies could improve their market position and increase their long-term chances of success.Item type: Ítem , Access status: Acceso Abierto , La gestión administrativa en la economía popular y solidaria y su influencia en el fortalecimiento de las asociaciones agrícolas en el Cantón La Troncal.(Universidad Católica de Cuenca., 2024-06-25) Sarmiento Vintimilla, Jessica Alexandra; Paredes Lucero, Odalis Brigette; Boza Aguirre, Joffre Edgar; 0302810270; 0928048594This research focuses on the relationship between administrative management in the popular and solidarity economy and the strengthening of agricultural associations in La Troncal canton. For this reason, 20 agricultural associations were selected, with a final sample of 90 farmers, including owners, managers, and organization leaders. The study adopted a quantitative approach, using structured surveys with closed-ended questions and Likert scales. The results, obtained through the SPSS statistical software, highlighted the significance of effective administrative management. Areas for improvement were identified in strategic planning, resource coordination, and access to financing. The research emphasizes the need for efficient administrative management to enhance service quality and the competitiveness of agricultural associations. Moreover, it provides practical guidance to optimize management practices, contributing to sustainable and equitable development in the region. This study offers a solid foundation for policy designs and practices that promote the sustainable growth of agricultural associations, thereby benefiting the popular and solidarity economy at the local and national levels.Item type: Ítem , Access status: Acceso Abierto , Influencia de la planificación estratégica y las habilidades gerenciales para la sostenibilidad de las instituciones financieras de la economía popular y solidaria.(Universidad Católica de Cuenca., 2024-04-16) Sumba Bueno, Julissa Maribel; Viñan Guamán, María Belén; Orellana Orellana, Carlos Patricio; 0942082314; 0302555453The financial sector of the popular and solidarity economy plays a crucial role in promoting financial inclusion and improving the economic situation of communities. In La Troncal canton, where eight savings and credit cooperatives exist, research was conducted to analyze the impact of strategic planning and management skills on the sustainability of these financial institutions. The theoretical review of the variables was based on various authors, such as Muñiz-Jaime et al. (2022), García et al. (2017), Cervantes (2011), Gutiérrez et al. (2018), Herrera & Olguín (2015), and Cárdenas & Neyra (2020). The methodology included a survey comprising 22 items related to the study variables, addressed to managers, agency heads, and collaborators of the seven cooperatives, who are key actors in financial activities. The survey’s validity was confirmed using Cronbach's Alpha coefficient, obtaining a reliability of 0.975. The results revealed that management skills correlate more strongly with sustainability than strategic planning. This underscores the importance of leadership, communication, skills, innovation, and appropriate decision-making to achieve established objectives. Likewise, it was evidenced that cooperatives are consolidated due to the presence of the three abovementioned variables. Therefore, it highlights the importance of enterprises seeking to establish solid foundations in management administration elements for their development.Item type: Ítem , Access status: Acceso Abierto , Estudio de Factibilidad económica en la implementación de Unidades Eléctricas en la transportación Urbana del Cantón La Troncal(Universidad Católica de Cuenca., 2024-04-03) Sánchez Calle, Erick Alexander; Vicuña Matute, William; 0929623239This research project focuses on the feasibility study of implementing electric units in urban transportation within the La Troncal canton. Its primary objective is to determine the economic feasibility to assess the viability of introducing electric buses into the ‘Megaservitron’ company. Employing qualitative and quantitative research methods will facilitate the study and analysis to demonstrate the practicability of electric bus implementation. Table 11 specifies a debt-based financing structure with 70% provided by a financial institution and 30% from an investor’s capital. Table 12 presents a financial model featuring a 16% interest rate (IR) over five years with monthly payments of $523,442.22, subject to a 25% tax rate. Additionally, Table 15 indicates an opportunity cost of 18%. In conclusion, the results suggest that the project is not feasible due to the indicators, with a negative Internal Rate of Return (IRR) of -28% and a negative Net Present Value (NPV) of $-2,350,155.63. This is primarily attributed to revenues that currently do not surpass expenses. Similarly, it is noted that since 2020, the company has experienced a drastic reduction in revenues due to the pandemic; although demand increases due to the growth rate, revenues are insufficient since income is limited by regulated fare prices set by the Municipal Unit of Land Transportation in La Troncal canton.Item type: Ítem , Access status: Acceso Abierto , Plan de comercialización de productos derivados de cacao en los emprendimientos de la EPS en el Cantón La Troncal.(Universidad Católica de Cuenca., 2024-03-11) Vasquez Clemente, Gustavo Josue; Ortíz González, Raúl Adrián; 0350133906This research emerges from the need to analyze the comparative advantages of the cocoa sector in the La Troncal Canton to propose a plan for improving the marketing strategies of cocoa-derived products. In La Troncal, by 2023, six microenterprises legally operate producing cocoa derivatives; however, they face significant limitations in expanding their domestic and international markets due to deficient marketing strategies, weak management systems, and largely artisanal technology. In this research, the hypothesis regarding the improvement of the marketing plan for cocoa-derived products in the Popular and Solidarity Economy (PSE) ventures in La Troncal was contrasted using argumentative and descriptive techniques. The methodological foundations are based on a non-experimental design at an exploratory level, addressing field research techniques supported through interviews and surveys, supplemented with bibliographic research. The study involved interviewing six representatives from cocoa microenterprises, including a comprehensive set of 36 questions concerning both the dependent variable (demand) and the independent variable (components of the marketing plan). As a result, cocoa ventures in La Troncal lack a structured and documented marketing plan; instead, their approach relies more on intuition than technical expertise. In marketing decisions, entrepreneurs rely on their experience based on market behaviors. Therefore, based on the results of this study, it is predictable that the improvement or implementation of a marketing plan will positively influence demand.Item type: Ítem , Access status: Acceso Abierto , La asociatividad y su impacto en el desarrollo económico y competitivo de las pymes del cantón La Troncal.(Universidad Católica de Cuenca., 2023-10-02) Guaraca Pugo, Ángel Vinicio; Salazar Vazquez, Flor Isabel; 0940595143For SMEs currently have high skills as more and more businesses arise to reach different markets or audiences, for the canton of La Troncal it is presented that small businesses have high competition in the market for clients, since they seek to obtain the best economic and financial performance for the growth of the businesses, for which the observed problem of a lack of associativity between the different businesses that are present in the canton is presented, the proposal of promote business associativity in businesses in order to generate greater benefits in terms of the economic development of each business, so that in order to present the main objective of evaluating the impact of associativity on its economic development, several methods of research to in turn obtain through the population that there were 15 businesses in the sector of which are the parameters that they present for the evaluation of the associativity for this a survey was applied through the Likert scale where the results were analyzed by through a statistical program, which was performed by cronbach's alpha with a reliability of .956. Therefore, therefore, the improvement plan for SMEs in the canton of La Troncal was developed, so as a goal of improving the associativity between small business development strategies, among which are training and administrative training that are informative for the owners of the business sectors that promote associativity between the various businesses.Item type: Ítem , Access status: Acceso Abierto , Gestión administrativa y su incidencia en el desempeño laboral del GAD Municipal del Cantón La Troncal en el área de la Dirección Administrativa, periodo 2022.(Universidad Católica de Cuenca., 2023-10-02) Suárez Bueno, Grace Gisella; Orellana Orellana, Fernando; 0302437629The primary objective of this thesis is to determine the impact of administrative management on the organizational performance of the Decentralized Autonomous Government of La Troncal. This investigation aims to enhance administrative management, thereby enabling the verification of tasks and compliance with established processes. Effective administrative management is directed towards efficiently developing strategic management to achieve objectives and goals proposed where the company works to provide its users with a quality service to understand how the institution's current administrative practices affect its overall performance and the strategies that are established according to the needs. The research methodology was based on bibliographic, inductive, deductive, descriptive, analytical, correlational, and statistical studies that explain and propose solutions to the research problem. This methodology provided essential tools for collecting and obtaining actual data presented in this research. Information was collected through a questionnaire survey, establishing the existing relationship between the implementation of administrative management and work performance. In conclusion, it is established that the administrative management process is not being executed effectively, leading to a consequential impact on the organizational performance of the institution. Consequently, inefficiencies are evident in the execution of the strategic plan.
