Unidad Académica de Ciencias Económicas y Empresariales
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- ÍtemSolo MetadatosLa acción colectiva, experiencias desde el sector de economía social y solidaria en el Azuay.(Universidad Católica de Cuenca, 2023) Patiño Ludeña, Michelle de los Ángeles; Castillo Ortega, Yonimiller; 1106084393Collective action is the teamwork of different individuals who work together in solidarity and combine their efforts to achieve effective results. With this union, they create organizations and pursue a common goal. The objective of this research is to determine the experiences of collective action within the organizations of Social and Solidarity Economy (SSE) in different cantons of the province of Azuay. To collect the information, a questionnaire was applied to 160 organizations of social and solidarity economy. The multivalent clustering technique was used to analyze the information. The results showed that the predominant experiences of collective action are teamwork, a high level of leadership, and the values of solidarity, respect, cooperation, and punctuality. The experiences in terms of SSE practices that predominate are medium and high levels of participation in community activities, the main positive aspect that has caused in the community is teamwork and the objectives on which the organization mainly focuses are economic, social, and community. From the cluster analysis, it was possible to determine the existence of two groups: the first with 59.1% of leaders with a greater tendency to collective action, with a rating of 4.17% on average, and the second group with 49.9% with an average rating of 3.50%.
- ÍtemSolo MetadatosLa administración de programas de salud y bienestar laboral como fortalecimiento motivacional y establidad del personal, en relación con el rol del trabajador social en dos empresas de la ciudad de Cuenca, en el período agosto-diciembre de 2011(Universidad Católica de Cuenca. Trabajo y Servicio Social, 2012) Patiño Quezada, Ninfa Leonor; Quezada, Ana; Yuquilima Niola, Miguel
- ÍtemSolo MetadatosLa administración estratégica como herramienta para mejorar la calidad en el servicio, en relación con la realidad del área de ginecología en consulta externa de los Hospitales públicos de las ciudades de Zamora y Yanzatza para el año 2010.(Universidad Católica de Cuenca. Ingeniería Comercial, 2010) Zea Riofrío, Rosario Susana; Zamora Zamora, Edgar Geovanny; Orbe Peralta, Vicente Alejandro; 1103193189
- ÍtemSolo MetadatosAdministración y Tratamiento de las Cuentas por Cobrar en Aluminox(Universidad Católica de Cuenca. Ingeniería en Contabilidad, 2010) Parra Mendoza, Magali Eufemia; Sánchez Peralta, Sixto Jose; 104068697
- ÍtemAcceso AbiertoAdopción de la industria 4.0 en la gestión organizacional en el sector comercial en la ciudad de Cuenca-Ecuador(Universidad Católica de Cuenca., 2024) Urgiles Criollo , Deysi Catalina; Ortiz Lazo , Diego Fernando; 0302534946Implementing Industry 4.0 in the commercial sector in the city of Cuenca defines customer and management interactions through technologies, indicators, and data analysis in real-time; organizational management drives productivity and competitiveness in the market. This study aims to determine the adoption of Industry 4.0 in organizational management in the commercial sector in the city of Cuenca. A non-experimental, descriptive-correlational, cross-sectional research was conducted, applying a questionnaire on adopting Industry 4.0, composed of thirty-three Likert-type questions. Eleven variables were identified, whose relationships led to the formulation of ten hypotheses forming a structural equation model, measured using the partial least squares (PLS) technique. The survey was administered to 376 workers from different companies in the commercial sector of Cuenca. The model analysis results indicate a positive influence on Industry 4.0 adoption from mobile applications, cybersecurity, big data, 3D printing, cost analysis, and robotics, with no influence from the variable social networks. In conclusion, integrating Industry 4.0 into organizational management of the commercial sector in Cuenca, Ecuador, can offer a significant competitive advantage to local companies, provided that challenges are adequately addressed and the opportunities presented by this new era of digitization and automation are seized.
- ÍtemAcceso AbiertoLos agentes de la economía en los mercados financieros que faciliten las necesidades de financiación de las empresas del sector comercial en el periodo 2019-2021(Universidad Católica de Cuenca., 2023) Toledo Pacheco, Wilmer Xavier; Cantos Ochoa, Marcos Eduardo; 0106690548The financial market is understood as a way of allocating resources to economic agents. In Ecuador, due to the incipient stock market, individuals or legal entities can only turn to the institutions of the financial system to obtain loans, credits, or other monetary service. In this field, the objective of this article is to analyze the agents of the economy in the financial markets that facilitate the financing needs of companies in the commercial sector in the period 2019-2021 through a descriptive research methodology with a qualitative approach, studying different aspects of the agents of the economy. The results show that in the year 2020, commercial credit had greater restrictions, and the supply and demand of credit also experienced a significant decline. It is concluded that among the companies of the commercial sector that had access to credit were the large and medium-sized companies, which shows the restrictions for the SMEs (Small and Medium-sized enterprises).
- ÍtemAcceso AbiertoAnálisis comparativo de la planificación estratégica y su incidencia en la competitividad en las pymes de servicios de la ciudad de Cuenca 2021(Universidad Católica de Cuenca., 2023) Aguilar Aguilar , Natalia; Jaramillo Calle , Carmen Yolanda; 0105449060Small and Medium-sized Enterprises (SMEs) are the primary contributors to local economies in many countries, making them the proper drivers of economic growth. Understanding the advantages that strategic planning can provide is, therefore, essential to help them achieve their goals and remain competitive in emerging market economies. Strategic planning is a vital tool for SMEs, as it allows them to have relevant information to identify specific internal and external factors. Consequently, they can make the best decisions pertinent to achieving the long-sought competitiveness of SMEs. The research objective is to conduct a comparative analysis of the strategic plans implemented within the SMEs in the tourism service sector in Cuenca. The methodology applied has a quantitative, descriptive, and explanatory approach. In addition, the survey instrument was implemented for the data collection process. The results will provide insights into the characteristics of each strategic plan and how they have influenced the competitiveness of SMEs in the tourism service agencies in Cuenca. The findings indicate that the majority of the analyzed SMEs exhibit specific characteristics associated with strategic planning, which has enabled them to achieve their predetermined objectives. In contrast, those companies that need a well-implemented strategic planning approach have experienced difficulties achieving their goals.
- ÍtemAcceso Abierto“Análisis comparativo del impuesto al valor agregado y su repercusión en las economías de Ecuador, Colombia y Perú, en los años 2019-2022”(Universidad Católica de Cuenca., 2024) Mejía Domínguez , Joseline Janneth; Flores Flores , María Eliza; 0107376279The Value Added Tax (VAT) represents one of the primary sources of income for countries, aimed at covering the population's basic needs, such as health, education, food, and security. This study conducts a comparative analysis of the impact of VAT on the economies of Ecuador, Peru, and Colombia from 2019 to 2022. A qualitative approach with bibliographic and descriptive research was employed. The results highlight the significant impact of VAT on the three countries' economies. A correlation is observed between the decrease in VAT collection, Gross Domestic Product (GDP), and GDP per capita. Furthermore, it is identified that currency fluctuations and different VAT percentages among the countries influence collection levels and tax burden. This analysis contributes to a better understanding of the effects of VAT on the studied economies.
- ÍtemSolo MetadatosAnalisis de calidad de servicio y satisfaccion del clñiente en al empresa Austro Distribuciones Cia. Ltda. En la Ciudad de Cuenca y elaboracion de una propuesta de mejoramiento.(2014) Encalada Padilla, Nelva Patricia; Cedillo Matute, Janeth Cecilia; 301855037
- ÍtemAcceso AbiertoAnálisis de calidad del servicio al cliente como factor de competitividad en las MIPYMES de Cuenca(Universidad Católica de Cuenca., 2024) Pizarro Jarama, Gina Elizabeth; Andrade Amoroso, Rolando Patricio; 0151073004The quality of customer service is a determining factor for the competitiveness of micro, small, and medium-sized enterprises (MSMEs). In this case, the focus is on the food service industry in Cuenca, as this sector is highly dependent on direct interaction with customers. This allows for a comprehensive and representative evaluation of the impact on business performance. This study centers on analyzing how service quality influences the competitiveness of MSMEs, exploring crucial aspects such as customer service, product quality control practices, and post-sale follow-up. The methodology employed was descriptive and non-experimental, using a mixed quantitative and qualitative approach with a cross-sectional design; a questionnaire composed of 9 items for data collection was implemented. The results revealed the importance of improving staff training, implementing appropriate technologies, and strengthening the organizational culture oriented toward customer satisfaction. These findings provide MSMEs with tools to optimize their internal processes and improve their positioning in the local market. Likewise, the results of the analysis of customer service quality in MSMEs in the industrial food sector in Cuenca are essential because they provide information on areas for improvement and opportunities for growth. This allows companies to identify and address deficiencies and improve operational efficiency, thus strengthening their competitive positioning.
- ÍtemSolo MetadatosAnálisis de costos de una empresa industrializadora y comercializadora de pulpa de frutas basado en un enfoque contable y aplicando sus principios(Universidad Católica de Cuenca. Ingeniería en Contabilidad, 2012) Orellana Macas, Jaime Fernando; Sánchez, Sixto
- ÍtemAcceso AbiertoAnálisis de eficacia de la cartera de crédito de las mutualistas del cantón Cuenca segmento 1 período 2020-2022(Universidad Católica de Cuenca., 2023) Argudo Bermeo, Karen Gabriela; Cantos Ochoa, Marcos Eduardo; 0105358089While the financial sector is the essence of a country’s economic development, a reduction in resources available for lending can be affected during the economic recession. This scenario is related to loan delinquencies, which, decrease the value of assets and credit granting. In this context, this article aims to evaluate the effectiveness of the Mutual Saving Bank loan portfolios in the canton of Cuenca using financial indicators from 2020-2022. The methodology is primarily mixed, involving qualitative and quantitative research methods, including descriptive, documentary, and correlational approaches. The study population is associated with the Azuay and Pichincha Mutual Saving Banks. Data analysis was processed using Excel and IBM SPSS Statistics software, applying the Pearson coefficient test. The results indicate low levels of portfolio delinquency in both financial institutions, and when analyzed by segment, consumer and microcredit loans exhibit the highest delinquency rates. It is concluded that loan portfolio delinquency does not significantly impact the profitability of the analyzed Mutual Saving Banks, reflecting their effective loan portfolio management
- ÍtemSolo MetadatosAnalisis de factibilidad, de un proyecto de inversion en el sector alimenticio/comercial, para la implementacion de un restaurant para diabeticos en la Ciudad de Cuenca.(2014) Cardenas Izquierdo, Laura Patricia; Luna Altamirano, Klever Antonio; 104369988
- ÍtemAcceso AbiertoAnálisis de impacto financiero en la sustitución de utensilios de plástico por utensilios biodegradables en el sector industrial en la ciudad de Cuenca(Universidad Católica de Cuenca., 2024) Ortíz Sánchez, Sofía Michelle; Calle Masache , Oscar Rene; 0105803639The primary issue facing companies is the environmental pollution generated daily due to the high demand for mass-consumption products. Consequently, the financial impact generated to date was investigated. Various studies show that this type of impact within a company can generate different results. This article aims to determine the financial impact of industrial mass-consumption companies located in Cuenca through quantitative analysis, establishing the profitability of products for the companies selected under study, which have implemented the transition from plastic to biodegradable packaging due to surveys that resulted in a profitable economic/financial impact.
- ÍtemAcceso AbiertoAnálisis de la Actividad Emprendedora y Crecimiento Económico del Ecuador, periodo 2004 - 2009(Universidad Católica de Cuenca, 2022) Ortega Tuapante, Junior Laureano; Banegas Campoverde, Christian Mauricio; 0106631351Ecuador es uno de los países con mayor número de emprendimientos en la región, pues en el año 2017 alcanzó el 29,6%, superior al promedio de la región (18,5%), a pesar de ello, en los últimos años los indicadores económicos no reportan un crecimiento sostenido. En tal virtud, surge como problemática el desconocimiento de la influencia que tienen las actividades de emprendimiento en la economía del país. Por lo que, la presente investigación tiene como objetivo principal analizar el impacto que tienen los emprendimientos en los diferentes sectores en la variación del PIB del Ecuador, a través de una correlación y prueba t de student para muestras independientes. Los resultados muestran que ciertos sectores influyen directamente en el crecimiento económico, como es el de servicios, sin embargo, los emprendedores optan por el comercio por la baja inversión que representa. Código JEL: C5, C82, C87, E37
- ÍtemSolo MetadatosAnalisis de la adopcion e implementacion del regimen impositivo simplificado Ecuatoriano en la Ciudad de Cuenca(2010) Zavala Cuesta, Santiago David; Reyes Cueva, Diego Teodoro; 102905544
- ÍtemSolo MetadatosAnálisis de la calidad en el servicio de atención al cliente para agroveterinaria palacios(Universidad Católica de Cuenca. Secretariado, 2011) Cedillo, Paola; Guillen, Eliana
- ÍtemSolo MetadatosAnálisis de la contabilidad en la unidad educativa yanuncay durante el periodo 2010(Universidad Católica de Cuenca. Ingeniería en Contabilidad, 2012) Cuzco Guartazaca, Diana María; Guzman, José
- ÍtemAcceso AbiertoAnálisis de la Contribución de las Remesas a la Disminución de la Pobreza Multidimensional en el Cantón Santa Rosa y Gualaceo: Un Análisis comparativo.(Universidad Católica de Cuenca, 2022) Torres Naranjo, Cinthia Elizabeth; Uzho Boni, Henry Oswaldo; Ugalde Vásquez, Andrés Francisco; 0705968238; 0106570435Las remesas son consideradas como una fuente importante de ingresos, que conlleva a la supervivencia de los hogares que las reciben, ayudando a satisfacer las principales necesidades básicas destinadas al consumo, vivienda, salud y educación. A su vez, se cree que las remesas llegan para aliviar las condiciones de pobreza, los impactos económicos inesperados, como también a diversificar la distribución de los ingresos. Esta investigación analiza cómo las remesas contribuyen a disminuir la pobreza multidimensional en los hogares perceptores ubicados en el cantón Santa Rosa (Provincia de El Oro) y el cantón Gualaceo (en la provincia del Azuay). Las similitudes y diferencias comparativas entre ambos fenómenos, como también el efecto mediador entre las variables de la pobreza multidimensional y las remesas. El estudio se ha desarrollado mediante el uso de una encuesta enfocada a los hogares de ambos cantones. A través del método econométrico de Mínimos Cuadrados Parciales (PLS), se concluyó que en el cantón Santa Rosa las remesas contribuyeron a una disminución en la pobreza por educación y en el cantón Gualaceo las remesas contribuyeron a una disminución en la pobreza por salud-alimentación. En ambos cantones, la variable pobreza por vivienda se relaciona con la pobreza por trabajo, es decir, la oferta laboral en el sector de la construcción está estrechamente relacionado con las condiciones de oferta de empleo. Finalmente, la variable remesas no presentó fiabilidad y consistencia frente al constructo de pobreza multidimensional, por lo que no se concluye con el análisis del segundo modelo, para ambos cantones.
- ÍtemAcceso AbiertoAnálisis de la gestión de calidad y su influencia en el crecimiento empresarial de las microempresas del sector venta de cárnicos en la ciudad de Cuenca(Universidad Católica de Cuenca., 2024) Guamán Gutama , Neyma Priscila; Cantos Ochoa , Marcos Eduardo; 0107082729Quality management is a crucial element for competitiveness and business development in a dynamic business environment. However, previous research indicates that a lack of knowledge in this area limits the growth of small and medium-sized enterprises. In this regard, this article aims to analyze quality management and its influence on the business growth of microenterprises in the meat product sales sector in the city of Cuenca. To this end, it employs a quantitative and descriptive approach to explore the relationship between quality management and business growth through multiple linear correlation analysis. The results underscore that operational controls and performance evaluation, as dimensions of quality management, are determining factors for business growth. Furthermore, continuous improvement and efficient resource management are suggested as key areas for future research and business practices. In conclusion, this study supports the critical relevance of quality management for sustainable economic development in the specific sector, providing a solid foundation for future research and business strategies.