Examinando por Autor "Molina Patiño, Jhony Javier"
Mostrando 1 - 1 de 1
Resultados por página
Opciones de ordenación
- ÍtemAcceso AbiertoAnálisis de los factores de crecimiento económico de las MIPYMES del cantón Cuenca(Universidad Católica de Cuenca, 2023) Molina Patiño, Jhony Javier; Ortiz Lazo, Diego Fernando; 0350154258This research aims to analyze the main factors affecting the economic growth of micro, small, and medium-sized enterprises (MSMEs) in the canton of Cuenca. An extensive review of various authors' studies, theories, and concepts was conducted to gather relevant information on the subject. In addition, a questionnaire was applied to 235 MSMEs. The sampling approach involved economic sector stratification with a 95% confidence level, an acceptable margin of error not exceeding 5%, and a constant proportion of 0.5 reflecting the phenomenon in the population. The findings revealed that the developers of business growth, such as motivation, knowledge management, and economic and technological environment, corresponding to the strategies of concentric, horizontal, and cluster diversification that are part of the life cycle perspective, have the most significant influence on business economic growth in MSMEs in the canton of Cuenca.