Examinando por Autor "Jerez Palaguachi, Jeaneth Mariela"
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- ÍtemSolo MetadatosCreación de un emprendimiento y gestión empresarial en un entorno virtual, en la ciudad de Cuenca(Universidad Católica de Cuenca., 2023) Crespo Lupercio, Nube Melissa; Jerez Palaguachi, Jeaneth Mariela; Cordero Guzmán, Diego Marcelo; 0105604839; 0302103288Enterprises currently present a series of difficulties when managing or producing much information because they lack resources, qualified personnel, and an optimal technological infrastructure for implementing automated systems. Towards this problem, it is possible to use business simulators that allow the exploitation of information in virtual environments for optimal business management, thanks to Information and Communication Technologies (ICT). Therefore, this research aims to create and manage an enterprise in a virtual environment in Cuenca - Ecuador, through the software KU 12.0 Business Simulator. Its development requires a technical and documentary study, the analytical-synthetic method (to observe the optimal scenarios for the venture), the inductive-deductive method (to know the particularities of each of the scenarios), and then the financial study (to infer concrete and detailed solutions). The results showed the project’s profitability with an NPV of $10,583.77 and an IRR of 16.25%. It is concluded that the virtual business simulation environment positively influences the creation of viable ventures and their business management; it has been successfully tested through the financial evaluation of the project.