Examinando por Autor "Cabrera Armijos, Alex Orlando"
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- ÍtemAcceso AbiertoRelación de elementos de la personalidad de los gerentes con las ventas de las empresas del sector comercial en el centro histórico de la ciudad de Cuenca Ecuador(Universidad Católica de Cuenca., 2023) Cabrera Armijos, Alex Orlando; Astudillo Arias, Pedro Yamil; 0105640692This study is based on the characteristics and traits that define how a person thinks, feels, and behaves; these personality elements can influence the sales process in various positive and negative ways. Therefore, this work aims to identify the relationship between the elements of the manager's personality and the company’s sales in the commercial sector. The methodology used was quantitative and exploratory; for the information collection, five hypotheses were formulated, and a survey was carried out with 124 business people from the Historic Center of Cuenca, Ecuador. The reliability of the questionnaire applied reached Cronbach's Alpha = 0.806. Considering the results, a human personality model called the “Big Five Test (Openness to experience, Conscientiousness, Extraversion, Agreeableness and Neuroticism)” was applied. The data from the survey were then subjected to a multiple linear regression analysis process using the SPSS computer system. The results showed that the “Responsibility” variable is the type of personality that most relates to and influences the sales process, with a significance of 0.005. It was concluded that “Responsibility” has a positive relationship with sales for business success