Examinando por Autor "Brito Ayala, María Paulette"
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- ÍtemAcceso AbiertoAnálisis de contenidos en medios digitales de la ciudad de Pasaje de octubre a diciembre del 2021 durante la pandemia(Universidad Católica de Cuenca., 2023) Brito Ayala, María Paulette; Valverde Lojano, Carlos; 0750619496This article analyzes digital media content in Pasaje city during the pandemic from October to December 2021. In this context, it compiles information from four radio stations: Emperatriz, Jubones, La Voz de El Oro, and La Voz del Pueblo, and those published in the stations' different digital media. The problem addressed by this research is the need for more data on the contents of radio stations broadcast during the pandemic, so the aim is to compile such information. The article uses a mixed methodology, and its techniques are observation, and in-depth interviews, complemented by surveys. The participants in this research are the inhabitants of Pasaje as primary sources that testify to the object of study of this investigation, the media journalists and experts in the area. The research concluded that radio has a high percentage of credibility and trust by the inhabitants of Pasaje and La Voz de El Oro is the one that published the most content related to the pandemic; the data also revealed that this radio station is the most listened to by Pasaje inhabitants.