Periodismo
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Examinando Periodismo por Autor "Buestan Gutama, Alexandra Verónica"
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- ÍtemAcceso AbiertoPlan de comunicación para fortalecer el turismo de las parroquias rurales del cantón Cuenca: Caso parroquia Molleturo(Universidad Católica de Cuenca., 2021) Buestan Gutama, Alexandra Verónica; Ochoa Ochoa, Ramiro Bolivar; 0106621923This research has been conducted based on the importance of communication plans to achieve positive results for companies and institutions in terms of image improvement and financial income. The project focused on the study of the current conditions of communication and tourism promotion of the Molleturo Parish Council. It also detailed the need to implement the communication plan for the improvement of this rural Parish of the Cuenca canton as soon as possible. In the plan, strategies to attract tourists and improve the link between the population and its authorities were outlined. The hypothesis was that a communication plan for the rural parishes of the capital city of Cuenca would allow them to improve their income through tourism. The methodology was grounded on qualitative, ethnographic, descriptive, and bibliographic research. The results of the research, among them, the surveys via experts ratified the need to design a communication plan. It was also found that only a few parishes in Cuenca make use of this organizational communication tool.