Administración de Empresas
URI permanente para esta comunidad
Examinar
Examinando Administración de Empresas por Autor "Ávila Calle, David Alejandro"
Mostrando 1 - 1 de 1
Resultados por página
Opciones de ordenación
- ÍtemAcceso AbiertoInteligencia de negocios para toma de decisiones en las empresas comercializadoras de motos de la ciudad de Cuenca(Universidad Católica de Cuenca., 2023) Ávila Calle, David Alejandro; Ramón Poma, Glenda Maricela; 0150395275Business intelligence (BI) interprets and analyzes data to support business decisions, strengthening strategies with accurate and relevant information. Technological advances have catalyzed organizational growth thanks to the effective use of these innovative new tools. Despite this, the motorcycle marketing sector in Cuenca experienced stagnation in the last year, possibly due to information limitations for decision-making. Therefore, this study aims to determine the influence of business intelligence on the decisions of the mentioned sector. A mixed-methods approach and descriptive-explanatory type were conducted, and a survey was addressed to representatives of 20 motorcycle distributors in Cuenca. Although the results reveal an explicit use of information and data to make decisions, essential and non-visual tools that limit the potential and efficiency of decision-making in organizations are still used.