Trabajos de Titulación - Sede Macas - Administración de Empresas
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Examinando Trabajos de Titulación - Sede Macas - Administración de Empresas por Asesores "Pinzón Prado, Leidy Tatiana"
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- ÍtemEmbargoAnálisis de estrategias financieras en las pymes del Cantón Morona.(Universidad Católica de Cuenca., 2024) León Jaramillo , Kevin Sebastian; Pinzón Prado, Leidy Tatiana; 1401183775The main problem addressed in this study is the lack of adequate financial strategies for SMEs in the Morona Canton. The main objective is to design a research approach that allows proposing financing strategies and their relevance to profitability in SMEs in the Morona Canton. It was carried out through a quantitative and qualitative approach and reliable sources of information such as government data and specialized literature on financial management of SMEs were used. An important result obtained is the placement of credits by banks, with Banco Pichincha being the one that contributes the most with credits to these companies. Likewise, another important result is the volume of microcredits placed by cooperatives, finding that CACPE Pastaza is the one that contributes the most with these financing services for SMEs. Both banks and cooperatives play a crucial role in supporting and financing SMEs. Through various financial products, these establishments provide credit and other financial services that help SMEs develop and expand their operations.
- ÍtemEmbargoEstrategias financieras que generan crecimiento en las PYMES del sector comercial del Cantón Morona.(Universidad Católica de Cuenca., 2024) Patiño Ramon, Edgar Josue; Pinzón Prado, Leidy Tatiana; 1400859227Currently, small and medium-sized companies known as SMEs have shown a variety of conflicts regarding the development of their economic activities. That is why, for this research, the objective was to identify the financial strategies in the Morona canton by collecting data and information from different authors and the SMEs of Morona. For which the mixed approach was used as a methodology, that is, collection and analysis of qualitative and quantitative information. In addition, descriptive and bibliographic research was used to further support the research. To collect information, 98 SMEs from the commercial sector of the Morona canton were sampled, obtaining the following results: 85% consider that their SMEs are profitable; 83% know the importance of applying financial strategies in their business; 32% apply functional strategies and 29% apply financial strategies; It was later evident that the financial strategy most applied by SMEs in the Morona canton is profitability and investment. SMEs base their financial capital on their own and co-financed funds. Finally, SMEs use social networks, conventional marketing, billboards as advertising in order to boost their economic growth.