Unidad Académica de Ciencias Económicas y Empresariales
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Examinando Unidad Académica de Ciencias Económicas y Empresariales por Asesores "Banegas Campoverde, Cristian Mauricio"
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- ÍtemSolo MetadatosResponsabilidad social empresarial, en la actividad recreacional en el sector turístico del corredor turístico del Santa Bárbara.(Universidad Católica de Cuenca, 2023) Carrión Parra, Francisco Xavier; Banegas Campoverde, Cristian Mauricio; 0105544316The article aims to determine the degree of perception of corporate social responsibility (CSR) of companies dedicated to leisure in the tourist corridor of Santa Bárbara from the perspective of consumers. The study area is in the province of Azuay, which includes three cantons: Gualaceo, Chordeleg, and Sigsig. The methodology used was a quantitative, descriptive, field study of a cross-sectional nature, in which a binary logistic regression was performed to analyze the data in order to quantify the level of CSR perceived in the sector. The results show that the studied dimensions—labor, economic, social, and environmental— are important, in order of relevance, to determine the level of perception of tourism consumers regarding corporate social responsibility in leisure tourism in the studied sector. The average rating of the four studied dimensions shows that the probability that tourism consumers perceive issues related to corporate social responsibility in the studied sector is 80%, i.e., the level of perception is relatively high.