Unidad Académica de Ciencias Económicas y Empresariales
URI permanente para esta comunidad
Examinar
Examinando Unidad Académica de Ciencias Económicas y Empresariales por Asesores "Astudillo Arias, Pedro Yamil"
Mostrando 1 - 10 de 10
Resultados por página
Opciones de ordenación
- ÍtemSolo MetadatosAplicación de principios generales del método sistemático en la administración de proyectos: Estudio en la distribuidora Activentas(Universidad Católica de Cuenca. Ingeniería Comercial, 2009) Reinoso Aguilar, Omar Alexander; Astudillo Arias, Pedro Yamil; 102118759
- ÍtemSolo MetadatosDesempeño financiero empresarial de las principales cadenas de farmacias ecuatorianas 2021 – 2022(Universidad Católica de Cuenca., 2023) Mendoza Iñiguez, Andrés Bolívar; Tenesaca Perez, July Sthefany; Astudillo Arias, Pedro Yamil; 0107042541; 0150643062The corporate financial performance of the leading pharmacy chains in Ecuador is significant, and evaluating its performance has become essential, especially in light of the challenges posed by the "Covid-19" pandemic. The primary function of these organizations is to supply their range of medicines and various products to the entire Ecuadorian population. However, in recent years, the situation shifted due to the global impact of the virus from 2021 to 2022. At the national macro level, pharmacies have strengthened to ensure the continued supply of essential products and services during this unprecedented period. This article aims to compare the financial statements of various pharmaceutical companies and offer insights into their economic situation, particularly in the financial area. The methodology employed here is quantitative, constituting an exploratory study in which the financial data was sourced from the public platform of The Superintendence of Companies. The findings reveal that the Ecuadorian Pharmaceutical Distributor Group (Difare by its Spanish acronym) demonstrated increased assets, liabilities, and shareholders’ equity in both periods (2021-2022). In contrast, Farmaenlace experienced growth in assets and liabilities but a reduction in shareholders’ equity. Through the DuPont method, Difare achieved an average of 4.55% over the two years, closely followed by Farmaenlace with an average of 4.33% —almost equivalent to its direct competitor—.
- ÍtemSolo MetadatosEstudio de Factibilidad para la creacion de una empresa comercializadora de articulos de cuero en la Ciudad de Cuenca.(2014) Tapia Barros, Lilian Susana; Astudillo Arias, Pedro Yamil; 105512313
- ÍtemAcceso Abierto“Factores que determinan la oferta de vehículos automotores para el mercado ecuatoriano”(Universidad Católica de Cuenca., 2024) Cañizares Romero, Nicolas Marcelo; Vásquez Valverde, Jesús Medardo; Astudillo Arias, Pedro Yamil; 0105609259; 0105405591Innovative production approaches and mass customization in the automotive industry encourage companies to stand out and capture customer attention. In this context, this scientific article aims to identify the key factors influencing the supply of motor vehicles in Ecuador. A descriptive and correlational quantitative methodology was used. The sample comprises 69 automobile dealers of the brands with the highest sales in the country, such as Chevrolet, Kia, Toyota, Chery, and Hyundai, from Quito, Guayaquil, and Cuenca. Data collection was conducted using a questionnaire validated by academic experts and evaluated using Cronbach's alpha coefficient, resulting in a reliability level of 0.911. The findings indicate that the factors determining the supply of motor vehicles in Ecuador are linked to environmental policy and innovation, which constitutes empirical evidence that makes it possible to conclude that they have a significant influence.
- ÍtemSolo MetadatosImplementacion de tecnicas de ventas en al empresa de confecciones de licras urban stretch(2014) Cordero Barrera, Fredi Samuel; Astudillo Arias, Pedro Yamil; 103090155
- ÍtemAcceso AbiertoModelo de desarrollo organizacional para la asociación de Toquilleras de “San Martín de Puzhío”(Universidad Católica de Cuenca., 2024) Cobos Valverde, Karla Johanna; Astudillo Arias, Pedro Yamil; 0107986093This work presents a proposal for an efficient organizational design model for the “San Martín de Puzhío” Toquillera Association of the Chordeleg canton, province of Azuay, in which historical information about the institution is initially recorded and then, based on the current financial analysis of the association, a new business structure is proposed, starting from the organizational chart, which seeks to enhance better the human resources that the institution has. A financial impact analysis is also presented with three-year projections based on the strategies proposed after the SWOT analysis, in which the year 2023 has been taken as a reference, as year zero in terms of revenues and expenses from which the projection of sales, expenses, costs, and cash flow for the years 2024, 2025 and 2026 began. As a final result, the association’s economic growth has been positive.
- ÍtemAcceso AbiertoModelo de negocio para el mejoramiento de la producción y comercialización de JEANS VCD en la ciudad de Cuenca, provincia del Azuay(Universidad Católica de Cuenca., 2018) Ochoa Morales, Jhoanna Paola; Astudillo Arias, Pedro Yamil; 0105832950The present research work was developed with the purpose of applyíng an improvement plan for production and marketing of jeans in the city of Cuenca, province of Azuay. For that a qualitative and quantitative field research has been carried out through the application of surveys, where the likes and preferences of consumers were determined by purchasing the different designs of jeans with which the demand was subsequently established. To establish the unsatisfied demand, we proceeded to the study of National production of jeans and the import of foreign jeans with what we obtained the information for the work. Finally, the economic and financial analysis was carried out, as well as the evaluation of the business model through the calculation of financial indicators such as the IRR, NPV and the cost-benefit ratio where it was determined that the improvement of production is profitable for the business.
- ÍtemAcceso AbiertoModelo de negocios para la micro cervecería artesanal GÜZMER en la ciudad de Cuenca – Ecuador(Universidad Católica de Cuenca., 2023) Guzmán Guzmán, Wilmer Jhovany; Astudillo Arias, Pedro Yamil; 0103948550This work focuses on developing a business model that meets and exceeds the owners' expectations in a competitive market based on the growth of the existing demand for crafted-beer products, which have the advantages of not containing preservatives, dyes, and other elements that are part of the industrial beers. This will be achieved through the development of a craft brewery whose value proposition emphasizes the variety of styles and flavors, being brewed with coffee, cocoa, and pineapple supplies, resulting in unique beers, which will be marketed through specialized brewpubs, restaurants, retail stores, and supermarkets. This work aims to design a business model that allows the introduction of a micro craft brewery to the market in Cuenca, Ecuador; for this purpose, it is essential to establish a scientific-theoretical study that helps to develop the rationale corresponding to the business model problems to be applied. Similarly, the results of the market analysis to be reached are determined, as well as an operating capacity proposal based on the estimated investment; consequently, an economic and financial study is carried out to assess its viability, and lastly, the business model will be developed using the Business Model Canvas framework.
- ÍtemAcceso AbiertoRelación de elementos de la personalidad de los gerentes con las ventas de las empresas del sector comercial en el centro histórico de la ciudad de Cuenca Ecuador(Universidad Católica de Cuenca., 2023) Cabrera Armijos, Alex Orlando; Astudillo Arias, Pedro Yamil; 0105640692This study is based on the characteristics and traits that define how a person thinks, feels, and behaves; these personality elements can influence the sales process in various positive and negative ways. Therefore, this work aims to identify the relationship between the elements of the manager's personality and the company’s sales in the commercial sector. The methodology used was quantitative and exploratory; for the information collection, five hypotheses were formulated, and a survey was carried out with 124 business people from the Historic Center of Cuenca, Ecuador. The reliability of the questionnaire applied reached Cronbach's Alpha = 0.806. Considering the results, a human personality model called the “Big Five Test (Openness to experience, Conscientiousness, Extraversion, Agreeableness and Neuroticism)” was applied. The data from the survey were then subjected to a multiple linear regression analysis process using the SPSS computer system. The results showed that the “Responsibility” variable is the type of personality that most relates to and influences the sales process, with a significance of 0.005. It was concluded that “Responsibility” has a positive relationship with sales for business success
- ÍtemAcceso AbiertoSistemas de control de gestión y equipos de alta dirección (método de mínimos cuadrados parciales – PLS)(Universidad Católica de Cuenca, 2024) Landívar Cortez, Sixto Alexander; Astudillo Arias, Pedro Yamil; 0107986093This paper analyzes the relationship between the Organizational Culture of Top Management Teams (COEAD by its Spanish acronym) and the Management Control Systems (MCS) of SMEs using the Partial Least Squares (PLS) method. Key attributes, aspects, and indicators of COEAD and MCS were measured through a survey. The data collected were submitted to SmartPLS4, with which a structural model of a system of equations and an equation showing a direct and high relationship between COEAD and MCS were developed, analyzed, and validated. Identifying the collaborators with the SMEs is the core that determines the COEAD. Productivity, commercial, external, financial, and accounting indicators, as well as the implementation of quality and budgetary control, cost accounting, internal auditing, strategic planning, and human relations, reflect to a large extent what happens in the MCS of the SMEs. All in all, an MCS, together with the active participation of the top management teams (TMT), is fundamental for SMEs' organizational and economic success.